CEO at BFC. Previously @thrive, @Drift, @North_Bridge. Apple fanboy, Sci-fi, software, and numbers enthusiast. Opinions are my own. ENFJ.
Boston, MA
Joined August 2011
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- Following516
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Two of my biggest product pet peeves right now: 1) Literally cannot create a group in @instagram chat, 2) Unable to bulk edit the ‘watch later’ playlist in @youtube. Basic functionality in my opinion that should encourage repeat usage
Will Collins retweeted
Appreciate all the notes: “Keep fighting the good fight—you’re one of the only reasons I stay on Twitter.”
Order my book today and get 8 great bonuses.
The main reason I’m on Twitter is to introduce people to my books.
The best stuff is in here:
amazon.com/Master-Change-Eve…
Will Collins retweeted
Most of my waking hours are spent thinking about SaaS go-to-market, and my work at @PrimaryVC has afforded me great pattern recognition around where GTM work most frequently goes wrong for early-stage businesses. Today I'm excited to share the most common pitfalls we see. 🧵🧵
Will Collins retweeted
Tony Fadell co-created the iPhone.
In his book, Build, he explains why product management and product marketing should be the same role.
"Your messaging is your product. The story you're telling shapes the thing you're making."
I've always believed this as someone who did both.
Will Collins retweeted
I've passed these same rules on to my own children and the original copy hangs next to my bathroom mirror.
Will Collins retweeted
How to Present an Operating Plan to your Board - Kellblog buff.ly/3OuuzM6 -- you put a ton of work into your proposed plan, now put some thought into how you present it.
Will Collins retweeted
Dear Startups,
SEO is NOT tough. It is just poorly taught.
In 9 tweets, I will explain SEO using the analogy of a LIBRARY.
Even a 5-year old would understand! Promise :)
Thread 🧵
(Bonus video included!)
Will Collins retweeted
On "hacking" your way to progress.
Hack for getting rich: save.
Hack for getting strong: lift weights.
Hack for getting fast: run.
Hack writing: write.
Hack for learning: read.
Hack for self-awareness: meditate.
Hack for motivation: build community.
Hack for recovery: sleep.
Will Collins retweeted
A big misconception is that you need to be motivated to get rolling.
You don't.
Research: Motivation often FOLLOWS action, not the other way around.
In Practice: You don't need to feel good to get going; you need to get going to give yourself a chance at feeling good:
Will Collins retweeted
Take your work seriously, but not yourself.
Making progress, being consistent, and doing hard things is hard enough without being unkind to yourself or others.
Have fun. Maybe not every day, but on the whole, yes. If you aren't having fun then you are doing it wrong.
Will Collins retweeted
Startups are a search for truth.
The purpose of a startup is to experiment constantly in the service of finding the best answer to pressing problems.
In aggregate, a company discovering the truth of the customer will make or break its success.
Random thought today: Does Shopify buy FedEx? Probably an anchor / not but they already fixed their visibility problem with Shop and have 6River aka Kiva Systems 2.0 🤔
Will Collins retweeted
True success is not a dollar amount, type of watch, or square footage of a house.
True success is knowing your values and building a life around them. True success is cultivating autonomy over your time and energy. True success is being present for what matters to you.
Will Collins retweeted
Here's a slide @nrmehta and the @GainsightHQ marketing team will love -- at $30M+ scale half of new ARR is expansion from existing customers. #customersuccess
