We tapped into our expert creator network and had a male plastic surgeon speak to his first-hand experience with patients post-surgery. The outcome? 98% new customers reached. Proof that under Meta’s Andromeda update, creative diversity isn’t just smart — it’s essential. When you lead with curiosity, performance follows.

𝗔𝘁 𝗚𝗿𝗮𝗽𝗲𝘃𝗶𝗻𝗲, 𝘄𝗲’𝘃𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗲𝘃𝗼𝗹𝘃𝗲𝗱 𝗼𝘂𝗿 𝗽𝗹𝗮𝘆𝗯𝗼𝗼𝗸: 🎬 Improved creator briefs → capture a wide variety of creative concepts and angles up front 🎨 Visually differentiated creative refreshes → deliver stronger learnings than indistinguishable tweaks and iterations 🤝 Replicating winning creative angles to additional diverse creators → increase resonance with different audiences

Q4 is around the corner and we’re deep in planning with our partners, leveraging our learnings from all year to help them scale effectively during crunch time. Why trust us? My team works with leading consumer brands (think: Nobl Travel, Honeylove, and Arrae) and saw over $10 million in spend against our ads in the last 30 days. We took a look at the top ten performance UGC ad formats of this year to date across our portfolio and know every brand needs a few of these in their account. So after our monthly team all hands, we decided it was time to share some of our secrets.