we’re hosting a networking event where you hopefully forget you’re at a networking event. DTC Dines is coming to Vancouver! 🗻🌊 there’s no stage, no speakers and no formal agenda. the whole evening is off the record, so people can talk openly! dinner + drinks are covered by our friends at Klaviyo 🍷 grab a drink, find a seat, meet the people next to you, and see where the conversation goes. space is intentionally limited and attendance is application-only. apply today: luma.com/uug6187u

What if a customer relationship could last 40 years? O Positiv is designing retention around different stages of women’s lives, using education, community, and relevant products to maintain trust as customer needs change over time. That philosophy has reshaped how the team thinks about LTV. Hear Bobby Bitton break it down on the DTC Podcast: spotifycreators-web.app.link…

What helped O Positiv lower CAC more than any other channel? Bobby Bitton points to TikTok Shop, paired with looser creator briefs and a system for taking winning learnings into Meta. The reach per dollar has helped the team scale aggressively in 2026. 📈 Hear the full conversation with Bobby on the DTC Podcast: spotifycreators-web.app.link…

What happens when a $2,000-a-day channel hits $70,000 a day within a month? O Positiv’s TikTok Shop growth moved so fast the team ran out of inventory, driven by sending more samples and letting creators tell personal stories in their own environments. 🤯 Catch our convo with co-founder Bobby Bitton: spotifycreators-web.app.link…

Your camera roll could be hiding your next prospecting concept. Liam Robinson recommends finding early startup photos, major milestones, and a compelling “then and now” story, then turning that history into Meta creative and landing pages designed to introduce the brand to completely new audiences. This one’s worth the full listen on AKNF: open.spotify.com/episode/4de…

Could a blurry founder photo outperform polished product creative? Liam Robinson explains how brands with genuine origin stories can turn early prototypes, garage photos, and startup moments into Meta creative that feels dramatically different in the feed and can scale effectively with cold audiences. Hear the full conversation on AKNF: open.spotify.com/episode/4de…

What happens when every competitor is making the exact same claims? Liam Robinson says feature-led marketing quickly becomes a shouting match, especially with cold audiences. Leading with why the brand exists gives people a more distinctive introduction before moving into practical product benefits. Hear Liam’s full take on AKNF: open.spotify.com/episode/4de…

Are you doing brand work right now? Drew Fallon, former CFO of Mad Rabbit, on why most companies don't start brand work until $30 million, $40 million or $50 million in revenue. Direct response has to be efficient enough to pay for it first. Get the full discussion in the fifth episode of Harness the Halo: open.spotify.com/episode/6lp…

Do you trust the numbers in your ad dashboard? We asked Drew Fallon (former CFO of Mad Rabbit and current CEO of Iris Finance) and Claudia Lauture (VP of Client Services at Keen) for a number they stopped trusting. Both picked revenue reported inside an ad platform. Claudia says you should ask anyone to grade their own homework, then everyone’s just gonna take as much credit as possible. Catch the latest episode of Harness the Halo: open.spotify.com/episode/6lp…

How’s your AppLovin budget looking? Drew Fallon, former CFO of Mad Rabbit and is now CEO of Iris Finance, sees the books of 200 brands at Iris. The pattern he keeps running into: Meta gets a brand to $50 million, they add $200K a month on AppLovin, and the margin goes away. He says it may have worked somewhere. He has not seen it. More CFO conversations happening in the fifth episode of Harness the Halo. Listen here: open.spotify.com/episode/6lp…

Sometimes you just want to sit across from someone who immediately understands the problem you’re describing. That’s who we’re hoping to bring together at DTC Dines Vancouver! Founders, operators, and senior marketers from scaling ecommerce brands – all coming together for an evening of good food and genuinely useful conversation. 🥂 Dinner + drinks are on us, with thanks to our friends at @klaviyo. DTC Dines Vancouver is application-only with limited space. apply to join us: luma.com/uug6187u

There's no realistic way to browse every page, every collection, and every product variant! Weeks before Black Friday, VP of Marketing & Ecommerce Laura Cantor had an AI shopper walk New York & Company's store like a customer. It found 500+ product page mismatches, with the 50 most costly mistakes ranked first. What will YOU find? We're six weeks to BFCM. Get your free Zenyt trial today: zenyt.ai/dtc-socials

An immediate cancellation is a HUGE clue about what went wrong. Early churn can reveal confusion around what someone purchased, unclear upfront communication, or limited subscription controls; tracking when customers cancel helps teams spot onboarding friction and understand where the experience needs more clarity. 🔍 Hear Jordan’s full explanation on TWBERP: open.spotify.com/episode/6CH…

One YouTube video can lead someone surprisingly deep into a brand’s ecosystem. Jordan traces how Red Bull content, Max Verstappen, and previous touchpoints gradually connected, showing how seemingly separate pieces of content can build familiarity and pull consumers deeper into a category over time. 🏎️ Catch the latest TWBERP: open.spotify.com/episode/6CH…

Your click-through rate might be getting credit for impressions you can’t even measure. Word of mouth, shared experiences, and concentrated awareness can influence someone long before a trackable visit happens, which means strong channel performance may have more touchpoints behind it than the dashboard shows. 📈 Hear the full breakdown on TWBERP: open.spotify.com/episode/6CH…

AI ads flopping? 👎 AI can make producing creative surprisingly easy, but performance is often still a problem. 👀 Braydon from Pilothouse shares how accessible tools are making sophisticated executions possible with far less effort, while reminding marketers that technical realism alone doesn’t guarantee an ad will resonate! Hear the full AI workflow deep dive on All Killer No Filler: open.spotify.com/episode/26A…

That viral AI creative format probably has an expiration date. 👀 Braydon from Pilothouse explains how new formats can grab attention before widespread adoption wears out the effect, while convincing AI creative still requires experimentation, technical skill, and plenty of trial and error. Hear his full take on All Killer No Filler: open.spotify.com/episode/26A…

What if one AI agent could manage an entire team for you? 👀 Braydon from Pilothouse explains how Grok Bot can run recurring creative research, with a chief of staff coordinating sub-agents that find UGC, creative references, and articles every week. Hear the full workflow on All Killer No Filler: open.spotify.com/episode/26A…

Your collection page could be doing a lot more after the product grid ends. Jordan from Pilothouse suggests adding useful articles, videos, and category-specific education below the products, creating a richer browsing experience that gives shoppers more context and more reasons to keep exploring. 👀 Jordan breaks it down further on TWBERP: open.spotify.com/episode/4aQ…

What if your homepage could do the job of three different pages? Using Grüns as an example, Jordan shows how one page can handle discovery, category browsing, product education, and purchasing, giving shoppers a more direct path from their first visit to checkout. 🛒 Catch the full deep dive on TWBERP: open.spotify.com/episode/4aQ…