What had the world’s attention this week — Decades ago. What mattered. What didn’t. What we forgot. The half-life of attention.
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How much of the news you obsess over today will you remember in 10 years?
Probably less than you think.
Every day, something is THE story.
Markets panic. Wars dominate headlines. New technologies promise to change everything. The world obsesses.
Then we move on.
Friday = the fun side of What We Forgot.
Today: 10, 20, 30, 40, 50 and 100 years ago.
📺 The night Game of Thrones made history
👗 Deepika before Bollywood
📡 India vs MTV
🏏 Cricket’s impossible tie
👑 Queen takes over Hyde Park
🎾 And what people were reading in 1926
Let’s rewind. 🧵
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And the Sep 18 issue contains a wonderful Tilden story.
During one terrible match, an elderly woman reportedly approached him and asked when:
“Mr William Tilden, the great champion”
was going to start playing tennis.
Tilden’s reply:
“God only knows, madam.”
Some things about sport haven’t changed in 100 years.
newyorker.com/magazine/1926/…
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Six snapshots. One Friday.
1926: Lacoste before the crocodile became a brand
1976: Queen takes over Hyde Park
1986: cricket produces the impossible
1996: India remixes MTV
2006: Deepika waits in the wings
2016: Game of Thrones rules television
The technology changes.
Our appetite for sport, music, movies and stories really doesn’t.
That’s What We Forgot.
Back Monday — when we follow the money. 🧵
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🇮🇳 WHAT WE FORGOT: INDIA
What was India thinking about 10, 20, 30, 40, 50 and 100 years ago?
Today:
GST is born.
India learns to move.
States discover credit ratings.
Renewables — in 1986.
3 Airbuses transform aviation.
And India’s first woman film director.
🧵
Indian cinema in 1926 was already bigger than we might imagine.
Around 100 films were being made annually. Hundreds of cinemas and travelling bioscopes showed movies.
But imported films still dominated screens.
The industry that would eventually become one of the world’s largest was still being invented.
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