One of my all-time favorite product motion piece 🏎️ Always take inspiration from our real world

If dogs could make one wish, it would be this

Now this must be the STUPIDEST ux ever? Moving all the controls completely Gosh Apple, what are you doing

We don't need another iPhone Better AI Better camera Better GPU Better watch Better AirPods We need more presence More healthy habits More awareness More authenticity More human connection More common sense

The only way to escape the doomscroll

Most people will never understand the bliss of working like this

Eat well Move your body And let your dog run free on the cliffs

Some behind the scenes process

This is why we do what we do at @unplugwithroots Just incredible to read something like this

Tell me something better than summer evenings in Sweden I'll wait

New iOS 27 is cool but it's still missing this

Same but very different 🌳 @unplugwithroots: Helping you set boundaries with your phone, cut your screen time, and be more present for life and everything that matters the most

Just collecting some work for a new hero video

From utopia to dystopia – I watched San Francisco flip in real time I absolutely loved living like this in the city. The view was insane, the rooftop, the amenities, the feeling that the future of our industry was being built right there. But during the pandemic, it all cracked. The “most progressive city in America” turned into the prettiest cage I’ve ever seen and not even the view could compensate for it. Rules that made no sense. People masked alone in cars. Alone biking in the forest? Mask up, you fool. Playgrounds taped off, skateboard parks filled with sand, “for safety”. Endless slogans, zero logic. I watched brilliant minds obey ridiculous rules, not because they all believed them, but because they were scared to question. Scared to be name-called "science deniers" or "grandma killers". Fear became a virtue Obedience became moral Propaganda became science And still to this day, most people remain stuck in the matrix convinced it was all true and necessary. And here’s the part most people don’t see about this place or choosing to ignore: While citizens were fined for walking outside, San Francisco went from pouring $200M to $850M a year to “end homelessness” (2016-2024). Meanwhile, executives at major nonprofits made $300–600k salaries, bonuses rolled out, and housing units sat empty. All while the streets filled up with needles, chaos, poop, and human suffering. But hey! At least they arranged the tent camps in perfect 6-foot grids right outside of the City Hall so the city could brag about “socially distanced homelessness”. This was not compassion, it was once again theater. All this made me realize: You can love the surface of a place: the beauty, the ambition, the dream, but if people can't think critically, have common sense or allow freedom of thought and movement, it’s not home.

"The Wall" A friend explained this social phenomenon happening in Sweden and particularly in the capital Stockholm and you genuinely can’t look at the city or people the same after you have experienced it That moment when you meet someone in public that you know… and the person instantly pretend they didn’t see you and just walks past you without saying anything. You do not exist and you will feel it especially if you were looking to say hi and start a conversation. Apparently this is because avoiding an interaction somehow feels better and socially safer than risking awkwardness. Acknowledging someone else's existence is not worth this risk. Is this what we all have become? I absolutely hate this to the core of my being and why I don't recommend anyone to live there if they want to have a good life and feel valued

From utopia to dystopia – I watched San Francisco flip in real time I absolutely loved living like this in the city. The views were insane, the rooftops, the amenities, the feeling that the future of our industry was being built right there. But during the pandemic, it all cracked. The “most progressive city in America” turned into the ugliest cage I’ve ever seen and nothing could compensate for it. Drug overdoses wherever you went. Broken systems and corruption. Rules that made no sense. People masked alone in cars. Alone biking in the forest? Mask up, you fool. Playgrounds taped off, skateboard parks filled with sand, “for safety”. Endless slogans, zero logic. I watched brilliant minds obey ridiculous rules, not because they all believed them, but because they were scared to question. Scared to be name-called "science deniers" or "grandma killers". Fear became a virtue Obedience became moral Propaganda became science And still to this day, most people remain stuck in the matrix convinced it was all true and necessary. And here’s the part most people don’t see about this place or choosing to ignore: While citizens were fined for walking outside, San Francisco went from pouring $200M to $850M a year to “end homelessness” (2016-2024). Meanwhile, executives at major nonprofits made $300–600k salaries, bonuses rolled out, and housing units sat empty. All while the streets filled up with needles, chaos, poop, and human suffering. But hey! At least they arranged the tent camps in perfect 6-foot grids right outside of the City Hall so the city could brag about “socially distanced homelessness”. This was not compassion, it was once again theater. All this made me realize: You can love the surface of a place: the beauty, the ambition, the dream, but if the systems are broken and politicians are corrupt, people can't think critically, have common sense or allow freedom of thought and movement, it’s not home.

Care about the details because most people don't Most can't Most won't And AI certainly fails at it