“Everything seems fake now.” .@lulumeservey on companies paying for retweets on their product launches: “Every launch uses the same slop cinematic video, same template.” “Half of them, you go to the engagement—it's completely fake.” “You can just start to tell that the amount of engagement this thing has is completely disproportionate to how interesting it actually is. And when you look through the people engaging with it, it's all some random account in a developing country that has no other tweets other than shilling products like this.” “When that happens, I write off the entire company as fake.” “I don't think, ‘This was a fake video or fake engagement.’ I think to myself, ‘It's a fake company with a fake founder. I will never buy their product or do business with them. I would never recommend somebody go work with them. The whole thing is fake.’” “It's better to put out something that truly represents the best version of what you’re doing that might get lower engagement, but the people who are engaging are actually real people, and they care. It's better to get 50 people who feel like this is speaking to them than to get 4,700 retweets that seem obviously fake.”