If the rest of the conference is like this first session, we are in for a treat! #EmailMarketing #emailgeeks #RMUG2017

So, what's next? Mitch says @realmagnet is bringing new things to the table #RMUG2017

44 minutes into the #RMUG2017 conference, and we have our first Kardashian reference as powerhouse influence marketers #EmailMarketing

"By 2020, 80% of the buying process is expected to occur without any direct human contact" Mitch says #EmailMarketing #emailgeeks #RMUG2017

Email needs to work with social to increase engagement - SM is good for branding, EM is good for conversions #EmailMarketing #RMUG2017

It's finding out what kind of emails your individual customers like to engage with, and sending them more of that. #EmailMarketing #RMUG2017

Unsub rates are irrelevant; Mitch says disengagement is way more important; people are too lazy to unsubscribe #EmailMarketing #RMUG2017

Mitch brings it back to the quality, not quantity argument. Brings it full circle. #EmailMarketing #emailgeeks #RMUG2017

"People want more email, not less" Mitch says. BUT it needs to be more of what they are interested in #EmailMarketing #emailgeeks #RMUG2017

42% of American check email in the bathroom - Mitch argues that the other 58% are lying #RMUG2017

"Email continues to be the marketing workhorse... email drives conversions" #EmailMarketing #emailgeeks #RMUG2017

"Mobile email opens have increased by 180% in the past three years" Mitch says #RMUG2017

We are past "mobile friendly" - we need to be thinking mobile always #EmailMarketing #emailgeeks #RMUG2017

Conversions on smartphones are up 64% compared to desktop. #EmailMarketing #emailgeeks #RMUG2017

"We as Americans spend 5 hours a day on our phones" communicating, being entertained, & producing our own content #EmailMarketing #RMUG2017

AI and Machine Learning are going to change the landscape of what we do; the Amazon/Pandora/Netflix personalization model #RMUG2017

We are the same as our customers; we expect custom content from the brands we interact with, as do our customers #EmailMarketing #RMUG2017

"Things are changing - that paradigm no longer works" when it comes to sending mass email newsletters #EmailMarketing #emailgeeks #RMUG2017

Personalization isn't about telling people their name; show content that is relevant to the individual #EmailMarketing #emailgeeks #RMUG2017

Information and education over bombarding with messaging; it's all about the personal experience #EmailMarketing #emailgeeks #RMUG2017