If Odysseus had Deep Reality Display®, his journey home probably wouldn’t have taken ten years. Optimal route to Ithaca calculated.

Meet the expert behind WayRay's laser technology. From laser myths to the future of AR, today we asked our Head of the Laser Group five questions about the science and engineering shaping tomorrow's reality.

What makes Deep Reality Display® different? It brings together holography, computer vision and AR to make digital information feel part of the real world. Here are a few things that shape the experience — from safety and navigation to entertainment.

WayRay started with a simple idea — navigation should be part of the driver’s field of view. That’s how True AR started. Today, it goes beyond cars — any transparent surface can carry information.

Our new product — Side Windows — is already running in metro trains. It creates a clear and unified information space inside the carriage, showing what matters during the journey — stations, routes, transfers, and announcements. Built to work globally and ready to scale.

After a period of silence, we’re excited to share what’s been happening. WayRay has undergone a major transformation: we restructured the company, kept our core tech and team, and continued working in stealth mode. Today, we’re back — with a clearer focus and new directions.

Quality assurance and metrology is vital part of automotive HUD development and production. Non-contact profilometer and interferometry will allow to measure submicron deviations and optimize process until all components and assemblies are in-spec. #deeptech #ar #automotive

We've altered the microstructure of integrated film, enabling it to perform complex optics. The versatile material is tailored to meet auto safety standards for durability, light absorption, etc. It's a blank canvas with infinite possibilities. #automotive #film #deeptech #ar

1/2 Holographic HUD system design begins by measuring the primary parameters of the car, including its overall dimensions and internal packaging restrictions, as well as the spatial position of the ‘eye box’ where observer eyes are expected. #deeptech #ar #automotive

Heat dissipation is a concern for many devices, the same applies to our laser modules. The wavelength of semiconductor laser emission directly depends on its temperature – therefore, thermal management is key to maintaining system performance across the full automotive range.