The world’s most influential brands and stories, the fans who love them, and the intelligence to turn attention into action.
Joined October 2016
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Warner Bros. Discovery Advertising retweeted
Today, we are Skydance. One team with a shared ambition to entertain, inspire, and inform the world through extraordinary storytelling. skydance.com/news/press/para…
Showing up in the right moment matters.
WBD Advertising is expanding Moments with Scene-Level Targeting and new Emotion Targeting, giving brands more precise, scalable ways to align with what audiences are watching, where they are, and how they’re feeling.
More context, more relevance, more meaningful connections: wbd.com/news/culture-definin…
The future of advertising isn't human or AI. It's human and AI.🤝
As new technologies unlock smarter targeting, deeper insights, and stronger outcomes, some of the industry's biggest opportunity lie in pairing innovation with the qualities technology can't replicate: trust, creativity, and collaboration.
CNN Advertising's Guy Griggs shares his perspective in @TheDrum on AI-powered brand agents, outcome-driven advertising, and why the human element remains essential to business growth.
Read the article: thedrum.com/opinion/cnn-s-gu…
The conversation continues as we look back on another incredible #CannesLions2026 ⚓️
Take a look at WBD Advertising’s week on the Croisette, from thought leadership and industry conversations to meaningful connections with clients and partners.
And follow #CannesWeTalk as we continue sharing insights from Cannes throughout the summer!
Premium storytelling continues to break through.
Warner Bros. Discovery is celebrating 150 #Emmy nominations this year, with #Hacks and #ThePitt leading recognition at television’s biggest night. It's another reminder that culturally defining content creates powerful opportunities to connect with fans across platforms.
Congratulations to the talented teams behind all our nominees, whose success highlights the power of storytelling to drive engagement, conversation, and fandom.
Warner Bros. Discovery Advertising retweeted
Cannes Lions delivered many discussions about technology, but Laurie Shackell of @WBDAdvertising says marketing partnerships boil down to something far scarcer than data: trust.
Visit Beet.TV for this interview (beet.tv/2026/07/brand-authen…) and much more! #BeetCannes #CannesLions2026
Just weeks away! 🏞️ Join us at the Beet Retreat Berkshires, July 27-29: events.beet.tv/berkshires
At #CannesLions, our Dr. Nage Sethu joined leaders from @wppmedia, @futureplc and @adexchanger to discuss how AI is reshaping monetization, from agentic workflows and evolving data strategies to the future of media buying and consumer experiences. ⛵️📊
@Cannes_Lions @Equativ #Advertising
Our Ryan Gould & David Porter joined #OpenAP's #AudienceSummit at Cannes Lions 2026, addressing industry challenges including standardizing cross-screen measurement, mapping household reach, and ways to create a more performance-driven TV ecosystem 📈
#CannesLions2026 @Cannes_Lions
Winning with Gen Z audiences requires a unique blend of internet culture, community engagement, athletes & creators.🏟️
At his #CannesLions Sport debut, our VP Adam Davidson delivered a keynote presentation on how @BleacherReport and @HoHighlights are creating a new Sports TV for the next generation of fans on YouTube, alongside @TNTSportsUS best-in-class IP and league access.
Listen to Adam break it down w/ the @WARCEditors Podcast @Cannes_Lions
Listen on Spotify: open.spotify.com/episode/4QS…
Listen on Apple: podcasts.apple.com/gb/podcas…
Warner Bros. Discovery Advertising retweeted
Live content continues to prove its value, driving deeper audience engagement and better business outcomes. With unmatched expertise in covering the world’s biggest moments, @CNN is expanding its live capabilities beyond breaking news into music, entertainment, fashion, and more. #sponsored
Read more 👉 adweek.it/4v16PTv
Warner Bros. Discovery Advertising retweeted
🎥 Behind the scenes at @Cannes_Lions.
Laurie Shackell of @WBDAdvertising joined Beet.TV to discuss the opportunities emerging across today's media landscape and how brands can connect with audiences through premium content. Video coming soon! Learn more: events.beet.tv/cannes
#CannesLions2026 #BeetCannes #Media
NEW: We’re teaming up with @awscloud to build next-gen agentic advertising technology, streamlining the buyer’s experience across WBD’s premium linear and digital inventory.
Learn how this AI-powered collaboration will deliver stronger outcomes for both brands and viewers: wbd.com/news/warner-bros-dis…
Bridget Jayaram breaks down how WBD is modernizing our tech stack to streamline the process of ad buying across platforms
via @Deloitte: deloitte.wsj.com/cio/how-war…
Full video interview: youtube.com/watch?v=wail2B7-…
From NEO to next-gen programmatic innovation, WBD is accelerating how brands can access premium sports and entertainment at scale.
Jill Steinhauser breaks it down in @Digiday: digiday.com/future-of-tv/fut…
From The Garden to every screen. WBD sits at the center of culture.
#WBDUpfront showcased our expansive portfolio of advanced advertising capabilities and demonstrated our premium content's unique ability to turn cultural moments into measurable outcomes.
Get the full recap: advertising.wbd.com/press/pr…
Warner Bros. Discovery Advertising retweeted
#Rooster capped off a standout first season, becoming HBO’s most-watched comedy debut in over 15 years. The series is averaging 6.5M U.S. viewers per episode, with the finale reaching 2.2M viewers in its first three days and a S2 renewal already confirmed. bit.ly/4eMFi3Q
Built to Scale, Designed to Deliver.
#WBDUpfront at MSG showcased our innovative ad technology & the upcoming slate of world-class programming across entertainment, news, sports, streaming and theatrical.
Age of Relevance: wbd.com/news/warner-bros-dis…
Always On Measurement & Attribution: wbd.com/news/warner-bros-dis…
Unbreakable: wbd.com/news/warner-bros-dis…
Catch up on the latest announcements: wbd.com/news/warner-bros-dis…
