Vision Advertising

Marketing problems rarely respect departmental boundaries. That’s why we look at the whole path from attention to revenue. Our free Growth Gap Playbook will help you start finding where yours breaks down: lp.constantcontactpages.com/…

We’re incredibly proud to celebrate Julia as a 2026 Outstanding Women in Business honoree. 👏 wbjournal.com/award/2026-out…

That negative review isn’t just between you and the person who wrote it. Potential customers are reading it too.

If your business isn’t getting the search traffic you deserve, you might have a Search Engine Optimization (SEO) problem, but it might not be the one you think: vision-advertising.com/blog/…

Marketing Hard Truths Nobody cares about your new logo. They care whether you solve their problem.

Your SEO could be increasing traffic from people who were never going to buy. This is why adding another marketing tactic can make a bad situation more expensive. Figure out where the breakdown is first. Grab this FREE guide: lp.constantcontactpages.com/…

Most businesses respond to slow growth by adding something. Sometimes the better move is figuring out where the money you’re already spending stops working. We built the Growth Gap Playbook to help you do exactly that. Download it free: lp.constantcontactpages.com/…

You know what we love telling clients to do? Spend less money. More advertising isn’t automatically better advertising. We’d rather figure out where your money is producing a return, cut what isn’t, and put your budget where it has a job to do.

Here's a question businesses don't ask often enough: Is the customer you built your marketing around five years ago still the customer you want today?

Professional development isn’t something you assign to your team while you sit this one out. Industries change. Laws change. Certifications change. The way we do business changes. youtube.com/shorts/hg7x2KWPo…

Your social media is a business asset. It's how potential customers decide whether they trust you. If you wouldn't trust someone to handle a scathing customer review on behalf of your company, don't hand them the keys to your entire online presence. youtube.com/shorts/N0Eko1h_o…

Go to your website and read the first few paragraphs. Now pretend you're your ideal client. How long does it take before you recognize yourself? The businesses that understand their customers don't make people work to figure out whether they're in the right place.

We're happy to see plenty of numbers moving in the right direction. But some of our favorite marketing results don't live inside Google Analytics. "We're booked out." "We need another salesperson." "We bought another truck." Those are marketing results too.

This workshop is filling up much faster than we anticipated. Apparently, a lot of businesses have questions about why their paid ads aren't making them money. If you've been meaning to register, now's the time. Register here: bpl.libcal.com/event/1721698…

Your sales team might be your best source of marketing feedback. Listen to the questions they answer. “Is that price still accurate?” “I filled out the form. What happens now?” Those aren't sales questions; they’re marketing problems. vision-advertising.com/blog/…

You know who your customers are. But are they the customers you actually want more of? Vision COO Julia Becker Collins breaks down 10 things businesses should know about getting their ideal clients’ attention in her latest @WBJournal column. wbjournal.com/article/10-thi…

Running paid ads and getting clicks, but not enough qualified leads? The ads might not be the problem. On September 22, Vision COO Julia Becker Collins is teaming up with the Boston Public Library for a free virtual workshop. Register to join us: bpl.libcal.com/event/1721698…

Things Clients Say That Make Us Nervous: "We just need more followers." "We don't really know where our leads come from." "We haven't updated our website since 2016." "Our nephew handles the marketing."

Stop measuring: Views Likes Followers Start measuring: Phone calls Quote requests Revenue

Marketing Myths That Cost Businesses Money 💰 ❌ "We just need one viral post." ❌ "More views = more sales." ❌ "We have to do this trend." ❌ "We need to be on every social platform." ❌ "If we post more, we'll grow faster." Which myth should we tackle first?