Vincent (@Vinpres) header
Vincent (@Vinpres) profile picture

Artist Manager (Simi)

Lagos, Nigeria
Joined February 2012
Photo by Vincent (@Vinpres)Photo by Vincent (@Vinpres)Photo by Vincent (@Vinpres)Photo by Vincent (@Vinpres)Photo by Vincent (@Vinpres)Photo by Vincent (@Vinpres)Photo by Vincent (@Vinpres)Photo by Vincent (@Vinpres)Photo by Vincent (@Vinpres)Photo by Vincent (@Vinpres)
Vincent retweeted
Good creator marketing is not just about finding the right creator. It is also about what happens before, during and after the campaign: communication, delivery, reporting, follow-through and relationships.
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The best creator for a campaign is not always the creator with the biggest audience. Sometimes the strongest fit is the person whose audience already cares about the category, the message or the problem the brand is trying to solve.
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Reach is not the same thing as impact. A campaign can reach thousands of people and still fail to produce the result the brand wanted. The more useful question is what happened after people saw the content. Views are the beginning of the conversation, not always the conclusion.
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Influence gets attention. Trust builds careers.
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A smaller creator with the right audience can outperform a larger creator with the wrong one. Creator selection is about fit, not just size.
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Good influencer marketing is not about finding the most popular person who can post your product. It is about finding the right connection between a brand, a creator and an audience. That is where strategy starts.
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There’s a difference between using Nigerian slang and understanding Nigerian culture. Putting “wahala” in your caption is easy. Building a campaign around a genuine consumer truth connected to “wahala” is strategy.
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A creator can’t solve a strategy problem. That’s the brand’s job.
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The best campaign briefs aren’t longer. They’re clearer. Clarity saves budget, confusion creates revisions.
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Influence isn’t measured by followers, it’s measured by action. Who moved because of your message?
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Consistency is underrated. One great campaign gets attention. Consistent execution builds a reputation.
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The best time to build trust isn’t after you need customers. It’s before.
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Before creating content today, ask: “Will this help someone?” If yes, publish it.
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Follower count gets attention. Audience relevance gets results. The best influencer campaigns start by asking one question: “Are they speaking to the people we actually want to reach?”
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High engagement beats high follower count every time. A creator with an engaged community can outperform someone with a much larger audience that barely interacts.
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The wrong influencer can cost more than your marketing budget. Not because they’re expensive. Because they’re speaking to the wrong audience.
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Before hiring an influencer, ask: • Who follows them? • Why do people trust them? • What action does their audience take? These answers matter more than follower numbers.
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The best influencer collaborations never feel like advertisements. They feel like recommendations from someone people already trust.
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Brand fit isn’t optional. If an influencer’s values don’t align with yours, your audience will notice before you do.
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Vincent retweeted
I haven't been on twitter today - but someone brought a few of my old tweets to my attention and I can't not address it. 14 years ago, I was 23, so I was definitely not a child. I'm not here to make excuses because I don't have anything to make excuses for. What I can't let anyone do is twist my story to fit false narratives. In 2012, I lived and helped out at my mom's daycare while I was hustling my music. I tweeted everything that happened in my life, as we all did at the time. Kids can be mischievous. If a child did something I found funny, I tweeted about it. Kids are cute and lovable. I want to hug, kiss and cuddle them. I tweet about it. Nothing I tweeted was from perversion. I was not famous, so maybe if I was, I would have understood that anything is open to whatever interpretation including being used falsely by a faceless mob. I've never been depraved in my life. You can retweet all the tweets in the world about me loudly crushing on people I admire/d. Or being a cheeky young woman. I wasn't trying to hide it, because I don't have anything to hide. My team has been deleting some of my tweets because of how sensitive it is for my family. To be honest, I did not want to. I have always spoken against rape and sexual assault even before you knew I existed. It's not a costume I'm wearing, it's who I am. I've never claimed to be perfect. I've never claimed to know everything. I said stop raping women. I stand by it.
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