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Views on Comms

@ViewsOnComms

Views on aligning value and values in comms

 Europe
about.me/ingmardegooijer
Joined February 2011
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4Media
Photo by Views on Comms (@ViewsOnComms)Photo by Views on Comms (@ViewsOnComms)
“This rolling thunder holy jihad they have been on over the past year makes it impossible for any government relations person to do a meaningful job” ft.com/content/08edd97e-3410…
How Huawei lost its PR battle in the west

How Huawei lost its PR battle in the west

Foreign advisers say they were ignored and undermined by Chinese management

ft.com
"The corporate world would be much better off with more chief critical thinking officers ready to speak truth to power rather than fanning it further." ft.com/content/f8fc1c9a-337b…
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"With today’s ambiguous regulations, health care sponcon will continue to saturate our feeds with posts that appear sincere but end up being misleading." vox.com/the-goods/2019/2/15/…
CEO activism on the rise: "Being in the neutral middle, where most companies used to be a generation ago, is no longer tenable. It is seen as lacking authenticity.” ow.ly/2lBF30ktAWG
Delta, Qantas and the rise of CEO activism

Delta, Qantas and the rise of CEO activism

Business school professors study leaders who take a position on controversial topics

ft.com
If a Pharmaceutical Company (@Bayer) Publishes a Magazine, Is it Journalism? ow.ly/gvVL30iokkt
“What great communications look like” ow.ly/uncK30f1OO1
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When is bad press not so bad? When it's building a market, AstraZeneca says of its Super Bowl experiment ow.ly/hmQV30aNE2n #PR
Nivea Pulls ‘White Is Purity’ Ad After Online Uproar nyti.ms/2oAqTiy
Nivea Pulls ‘White Is Purity’ Ad After Online Uproar (Published 2017)

Nivea Pulls ‘White Is Purity’ Ad After Online Uproar (Published 2017)

Nivea, again accused of racial insensitivity, halted a campaign promoting its Invisible For Black & White deodorant.

nytimes.com
There is a new kind of CEO activism rising up says @ReputationRx in @WSJ ow.ly/xors30az0n6 #progress
A Watershed Moment in CEO Activism

A Watershed Moment in CEO Activism

The White House’s initial travel ban sparked an unusually strong response from companies and their chiefs; to one communications firm, it signals the rise of a new kind of CEO activism.

wsj.com
The problem with facts in @FT ow.ly/Ssxx309O0XF #LongRead #PR
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Why We Believe Obvious Untruths in @nytimes ow.ly/q0j7309Hfa9
Opinion | Why We Believe Obvious Untruths (Published 2017)

Opinion | Why We Believe Obvious Untruths (Published 2017)

The problem is that the forces underlying bogus and real knowledge are similar.

nytimes.com
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If you don’t read newspapers, you are uninformed. If you do read newspapers, you are misinformed ow.ly/dmCC306ptbc #twain
“Why facts don’t change our minds” - no solution offered but interesting read! ow.ly/vKfg309cMWf
Why Facts Don’t Change Our Minds

Why Facts Don’t Change Our Minds

New discoveries about the human mind show the limitations of reason.

newyorker.com
Corporate benefits of a Trump tweet - Companies should not panic if they end up in the president’s cross hairs ow.ly/2kDu308Vq4r @FT
Corporate benefits of a Trump tweet

Corporate benefits of a Trump tweet

Companies should not panic if they end up in the president’s cross hairs

ft.com
A bit of a cynical view...Sex doesn’t sell any more, activism does. And don’t the big brands know it. ow.ly/Hfai308JkEW #PR

Sex doesn’t sell any more, activism does. And don’t the big brands know it | Alex Holder

From Starbucks supporting refugees to Kenco taking on gangs, big businesses are falling over themselves to do good – and to let us know about it

theguardian.com
Sad #PR...“The basic strategy is to look at whether you have made an announcement in the past that you can rehash” ow.ly/tLwq308rfbm
Corporate America employs new tactics to avoid Trump ire

Corporate America employs new tactics to avoid Trump ire

Multinationals turn to advisers usually brought in to fight off activist investors

ft.com
Key Digital Trends for 2017 - brands & companies will need to make a choice on ethical standards ow.ly/LGAP307Jmw4
Key Digital Trends for 2017

Key Digital Trends for 2017

The document is the fourth annual trend report by Ogilvy's digital leaders, analyzing digital trends from 2016 and predicting future developments for 2017. It evaluates past predictions, such as the...

slideshare.net
The role of communications in a reorganisation. It reads as a standard #PR agency pitch but it's from @McKinsey... ow.ly/hQ4K305QD61
INSTANT just launched on Product Hunt. It adds content management to your web page in seconds. Great stuff! thndr.me/usdXp5
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Fully agree how we need to tackle the "Post Truth, Post Trust, Post PR" world described by @citizenrobert ow.ly/TRkD305q3Rp #PR
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