Make sure you hold money this December

Sometimes, your ads aren't the problem. Your offer might be the problem. Your landing page might be the problem. Your follow up might be the problem. Or maybe you're attracting people who are interested in what you're selling, but don't have enough reason to buy. This is why I don't believe in judging an ad campaign by the number of leads it generates alone. The real question is, how many of those leads are becoming customers? Because at the end of the day, you're not running ads just to get people to see your offer You're running ads to grow your business. And every part of your marketing needs to work towards that goal.

Instead of copying someone's creative be different in your approach One of the easiest ways to get lost in a crowded market is to sound exactly like everyone else. Everyone is just promising and trying to sell Eventually, customers struggle to tell the difference between the offers they're seeing. So Just be unique in your marketing. Find your selling point. I've seen storytelling creatives. You won't even know its an ad. You don't have to copy people's creatives Your smile could be that special thing that makes people buy You never can tell

A potential customer asks for your price. You send it. They reply, Okay, I'll get back to you. And you never hear from them again. So you conclude that they're not interested. Meanwhile, some of those people may still be considering your offer. Others may have questions, concerns, or simply forgotten about the conversation. This is why follow up matters. A good follow up shouldn't sound like you're begging someone to buy. It should help them make a decision. You can 1. Address the concern that might be holding them back. 2. Share a relevant customer result or testimonial. 3. Explain the value of your offer clearly. 4. Ask a simple question that moves the conversation forward. Don't treat every unpaid lead as a lost cause. Build a follow up process that gives qualified prospects a reason to reconsider. The sale doesn't always happen in the first conversation.

When people pay me to run ads for them I get so irritated when they say I should generate quality leads that can buy As though there is a button in the interface where I will turn on quality leads. Check their funnel systems there are loop holes everywhere Poor creative quality and editing. But they still want quality leads. You only attract and convert quality leads by 1. Your creatives 2. Your positioning 3. Your offer 4. Your funnel system If you pay me to run ads for you I'm more interested in these 4 things than setting up your ads

Ads that have been running for 4 months When I was at the peak of results You said I was going against your rules 😅

One of the most painful things about running Facebook ads is spending ₦500,000 on ads and still hearing “I’m interested” more than “I’ve paid.” Your ad is getting attention. But people are just showing intrest with very low convertion So why aren’t the sales matching the attention? Sometimes, the problem isn’t your budget. It’s what happens between the click and the payment. That’s the part most businesses overlook. If you’re spending money on ads, your goal shouldn’t just be to get intrested people It should be to turn those leads into paying customers.

There is how you will pursue money It will keep running away from you

If you want results Spend money and get it

If you want to get good results from ads 30% of the Job will be done by your creative The other 30% a good media buyer will do. Your budget has 40% of the work to do

I used to think a good ad was judged by how low your CPL is But later I learnt that low CPLs sometimes can buy you cheap leads that don't buy I rather have N200 per lead with good purchasing power.

Most digital marketers make this mistake when creating their offers. They focus on what their product contains instead of what the buyer actually wants. For instance Nobody wakes up wanting to buy a 30 page ebook. They want to solve a problem. Nobody wants to buy a digital marketing course. They want to know how to get customers and make sales. Nobody wants to pay for a webinar training They want to sell without spending hours convincing people to buy. See the difference? Your product is what you sell. The outcome is what makes people interested. So before you create your next offer, ask yourself What problem does my audience desperately want to solve, and how does my product help them solve it? The clearer your answer, the easier it becomes to write your sales page, create your ads and sell your product. People don't buy because you worked hard creating something. They buy because they see value in what it can do for them. Bookmark this before creating your next digital product.

One day I woke up And decide to change your story It's a decision you will make alone.

If you tell me to teach you And you will pay back when you learn it well I will block you immediately

You don't need to show your cleavage to grab attention If you're doing that, then you have problem.

Started running this ad for a particular project Was slow at first Till I found a location somewhere in Nigeria where people were willing to buy. Stayed there and increased the budget The results are mind blowing Let me manage your ads before waste money again 🧏‍♀️

People have alot of money You just need to snatch it from them. No mercy or discounts. They will pay Just have a good offer, you'll be rich

50 sales from a profitable ad Run ads If you need my help, just reach out to me.

A low CPl is not a flex Its better to have a high CPL with sales Than a low CPL without sales Lets be guided please 🙏

Created this UGC ad for a product in the parenting niche. What do you think?