@VerbID

CEO - Verbal Identity | Creating great tone of voice for great companies | Author: Strong Language: #1 best-seller

 London, Oxford
verbalidentity.com
Joined March 2011
  • Tweets10.4K
  • Following206
  • Followers4.7K
789Media
I’ve just set up my page on @buymeacoffee. If you like my work, want to spend some time asking me questions, let's do it. Just buy me a ☕ tps://www.buymeacoffee.com/pbURHIqaD
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One does not simply become a master of karate. First, you must accidentally walk into a spider web.
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Contact Centre leaders: now that average wait times are 20+ minutes instead of 3 minutes, why don’t you extend the length of your on-hold loop of synthpop from about 3 minutes to, I don’t know, about 20?
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My mum took me to the library to return a book I loved. and asked me what book I’d like to take out next. We went back home with the same book.
Penguin Books UK
@PenguinUKBooks28 Feb 2024
When did you first fall in love with reading? Was it a particular book that did it? 💕
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Brand is dead? If ultimately we can predict/ iterate ad versioning until each person is served the individually most successful ad, do we still need brand equity? Limits: •role of human to approve each execution. •people not bumping into the wrong ad #GAIM24 #aiformarketing
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“Gen AI enhances values, doesn’t create it” 2nd observation from #GAIM24, It iterates but the iterations are only compelling because of the brand equity already established by slow, human, empathetic leaps. {There’s a big ‘but’ coming up, see next post). } #AI #aiformarketing
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3 observations from today’s Gen AI for Marketing Conference. Graph #1: You’re not creating value by doing the same as everyone else. #GAIM24 #Marketing #MarketingCommunications
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Perhaps it’d work right up until the client starts using AI to use the usual excuses for delaying payment. (Unless someone’s working on that already? It’d probably save clients a shitload of time in my experience)
Tom Goodwin
@tomfgoodwin27 Feb 2024
Gen AI would change productivity if you could just say " Send invoice for scope 2 to X and chase it until paid" But in many many ways this is far more complex than making a stunning video because it means pulling across programs and never making a mistake.
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At #GAIM24 Hearing how AI will affect #Marketing Kick off from Hugo Veiga from @AKQA
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Special visit to see the work in action?
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Not seen it yet. But did you ever see Melancholia. One of my favourites
Peter Markey@petermarkey22 Feb 2024
Great to see these first few photos from the brilliant @Eventide_Film starring @james_markey_
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Great to see these first few photos from the brilliant @Eventide_Film starring @james_markey_
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Mind-blown? That’s because you’ve tried to digest more than 2.5 Petabytes of info (which is the brain’s information capacity). Thanks to ⁦@Iterable⁩ GM, Russ Howe
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How do you maintain authenticity in your brand’s relationship with your customers? Strong kick off talk - and LAUGHS! - from @AnneCVVigouroux at the #CMOconference
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Difficult to produce? Out difficult to listen to?
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(Not got 30? Ask me for a summary ) Got 30 minutes? Check out ⁦@cspenn⁩ and his 'how to' on evaluating the right generative AI platform for your workflow. youtube.com/watch?v=taVMhn9b…
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“Successful start-ups can thank the brand designer -twice, according to McKinsey” Why #brand and #design is important, and why it must include #toneofvoice Verbal Identity buff.ly/3RXtoag #branding #brandDesign #toneofvoice #brand #startup #founders
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If I'd recommend one speaker for your marketing conference, it'd be ... @Adam Morgan of eatbigfish But he's busy, so if your audience wants to know why brand language is the fastest, smartest, cheapest marketing tool they're probably not using: buff.ly/4b5Ft67
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The influence of drag culture on modern language and why it’s serving c- theconversation.com/theyre-s…

They’re serving what?! How the c-word went from camp to internet mainstream

The language associated with drag culture has become mainstream and is now often considered part of the ‘internet vernacular’.

theconversation.com
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Leader's language - and how it can destroy their integrity. linkedin.com/pulse/leaders-l… via @LinkedIn

Leader's language and integrity

I was recently asked to present on language to a group of military leaders (more on this to follow, when I've checked if I'm allowed to talk about the occasion). I was asked a beautifully provocative...

linkedin.com
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Well deserved @petermarkey
Peter Markey@petermarkey6 Dec 2023
Many thanks to @Campaignmag for including me in the list again this year for the work we’re doing @BootsUK
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