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5/ Learn to Go from Zero to One Going from 1 → n means doing more of what has already been done. Going from 0 → 1 means doing something that has never been done before. It's easy to copy/improve existing products/services. Going 0 → 1 is determined by original thinking.

6/ Focus on One Thing Put your effort behind one unique idea. Having definite optimism will keeping you moving in a positive direction despite failure and setbacks.

7/ Learn How to Sell Every successful product/service has an effective market strategy or distribution channel. People often say "I'm never going to be in sales." Yet it is fundamental for influencing others and garnering trust. Sales skills are life skills.

8/ There is No Formula The paradox of teaching entrepreneurship is that a formula for innovation can't exist. Every new innovation is unique, no authority can prescribe in concrete terms how to be more innovative. Think about business from first principles instead of formulas

9/ Learn the Lessons of the Past Four big lessons from the dot-com crash that still guide business thinking today: 1. Make incremental advances 2. Stay lean and flexible 3. Improve on the competition 4. Focus on product, not sales

10/ Last Can Be First Chess Grand-master José Raúl Capablanca said: "[to succeed], you must study the endgame before everything else." It’s much better to make the last great development in a specific market and enjoy years or even decades of monopoly profits.

4/ Strive to be a Monopoly When you establish a monopoly you prevent the competition from eating away your profits. 4 ways to become a monopoly: 1. Brand Association – Apple 2. Proprietary Technology – Google > Bing 3. Network Effects – TikTok 4. Economies of Scale – Amazon

3/ Start by Dominating a Small Market When Jeff Bezos started Amazon, he had the idea of creating an 'everything' store. But he didn't start with everything. Bezos focused on dominating a small niche market– online books. Don't get 1% of a $1B market, get 80% of a $1M market.

2/ Escape Competition Thiel said: "All failed companies are the same: they failed to escape competition." By betting your business on a contrarian truth, you'll dramatically increase the odds of avoiding competition. Make sure to bet on a contrarian truth whose time has come.

1/ Bet on a Contrarian Truth Answer the following: "What important truth do very few people agree with you on?" Steve Jobs bet on the contrarian truth that we didn't need a physical keyboard for smartphones. Almost everyone at the time disagreed with him... until they didn't.

Peter Thiel is worth 4.7 billion dollars. He wrote one of the greatest business books of all time. Here are the 10 best lessons from 'Zero to One':