Marketing, Digital & Communications Expert | Founder, Innovator & Educator | Driving Growth with Strategy & Analytics | Published Neuromarketing Researcher
Joined March 2009
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Curious about the #marketing job market? A new report dives into key trends, in-demand skills, and what job seekers need to know in 2024! Check it out for insights that could shape your career. marketingdive.com/news/marke…
Consumers are still turning to social media to connect with their favorite brands! A recent study shows that social platforms are key for engagement, allowing customers to build relationships and stay informed. marketingdive.com/news/consu… #branding
Which brands are making a comeback in 2024? These brands are ready to retake the spotlight, from nostalgic favorites to innovative newcomers. hercampus.com/school/tampa/b… #branding
Discover how integrating a dedicated newsroom into your media strategy can enhance storytelling, build stronger connections, and elevate your brand's presence. prdaily.com/the-benefits-of-… #PR #mediarelations
Want to boost your social media engagement? Check out Buffer’s guide on the best times to post! Timing can make all the difference in reaching your audience effectively. buffer.com/resources/best-ti… #socialmedia
Are you looking to amplify your content without breaking the bank? Whether leveraging social media or collaborating with micro-influencers, there are plenty of creative ways to get your message out there. contentmarketinginstitute.co…
A new social media app has captured Gen Z’s attention—not by introducing something revolutionary, but by tapping into something familiar. fastcompany.com/91186097/nop…
Looking to boost your business with online advertising but unsure whether Google Ads or Facebook Ads is the right choice? Discover key differences, advantages, and strategies for each platform to optimize your ad spend and maximize your ROI. forbes.com/advisor/business/…
Are you curious about where Gen Z is tuning in? Discover the platforms that capture Gen Z's attention and why traditional TV might be slipping off their radar. emarketer.com/content/four-p… #GenZ
Google just dropped some eye-opening insights into emerging search trends, and it's a game-changer for anyone looking to stay ahead in the digital world. socialmediatoday.com/news/go…
Super helpful guide on buying habits of demographics GenZ-GenX. Does this apply to everyone? No, but it's a good start to understanding and then applying that awareness. digimarcon.com/how-each-gene…
Journey ads work! If you have been in an Uber lately, those ads running on the monitor are estimated to make Uber $1b in ad revenue this year. Grab that captive audience where you can! adweek.com/commerce/uber-say… #advertising
Take a look at how top brands are winning on #TikTok. Hint: it's all about the long-term relationships with creators! socialmediatoday.com/news/re…
The history of link in bio. As a "a testament to the power of innovation" take a look at how it has evolved to help build today's creator economy. techradar.com/pro/beyond-the… #socialmedia
Gen Z is projected to become the largest, wealthiest generation. As a brand, if you aren't already putting a strategy in place to both understand and effectively market to this consumer, you might have some regrets down the road. finance.yahoo.com/news/gen-z…
The most innovative companies aren’t big tech giants but rather family-run businesses. We know this, we learned from client Bigelow Tea, a third-generation family-run, woman-owned business! fastcompany.com/91153866/fam…
A shift from long-form videos to short ones is happening on Instagram. Is this innovation or just copying the competition? me.mashable.com/tech/43938/i…
New research reveals that advertisers pay more to target women with online ads than men, especially in developed countries. This "pink tax" exacerbates gender inequality in digital #marketing. phys.org/news/2024-07-reveal…
Top KPIs for social media should include engagement, loyalty, growth, conversions and reach. How are you testing your social media's effectiveness? socialmediatoday.com/news/5-…
![5 Social Media Marketing KPIs to Track [Infographic]](https://pbs.twimg.com/card_img/2117922377904570368/GdKKwH7T?format=jpg&name=600x314)
Think you know social media? Think again! Embrace the chaos and discover why throwing out the rulebook might be the best move for your strategy. socialmediaexaminer.com/forg… #socialmedia
