If you can master this one simple sentence in marketing… You’ll increase your conversions. You’ll increase your sales. You’ll make more money. This line is everything when it comes to marketing (and business in general) “People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.” Think about this every time you write a new landing page design a new offer build a brand film content design an advertising campaign… Businesses of all shapes and sizes — from Apple and Nike to diehard CrossFit gyms — have been using this same recipe for eons. YOU CAN TO.

All great companies have one thing in common: The Flywheel Effect It's the secret that helps companies go from good to great... And it's something you can implement TODAY Let's dive in 👇

Most business owners focus on the wrong customer. Not many people know this but… Ferruccio Lamborghini used to be a tractor manufacturer. It wasn’t until one day when he got into an argument with Enzo Ferrari… that he realized he could very well just make his own sports car brand. But here’s the funny thing: Only that encounter made Lamborghini realize he could make a sports car He knew more than anybody else about engines and he had a team of engineers already good at manufacturing vehicles. So he thinks: “Why don’t I use these capabilities to make a sports car instead of a tractor and make 4 times the profits?” And that gave birth to Lamborghini as we know it today.

When Apple first started in 1977… Steve Jobs & Mike Markkula wrote a simple MARKETING MANIFESTO that they still follow today. The first two principles were empathy and focus these words need no explanation. But not many people know about the last one... IMPUTE. “People do judge a book by its cover. We may have the best product, the highest quality, the most useful software, etc. If we present them in a slipshod manner, they will be perceived as slipshod. If we present them in a creative, professional manner, we will impute the desired qualities.”

Marketing changes FAST, but the fundamentals don’t. In 2001… nearly 20+ years ago, Apple used a secret writing hack that helped them DOMINATE the market. Benefits > Features 8GB of storage is your feature. 1,000 songs in your pocket is your benefit.

WHY WON’T PEOPLE PAY ATTENTION?! Why won’t people pay attention to your emails? Your ads? Your content? Your offer? The truth is, the average person has over 60,000 thoughts per DAY. Even if you have EXACTLY what they’ve been looking for, their default reaction is going to be to ignore… because they’re so bombarded with other things that steal their attention. If you really want to get your customer’s attention, you need to use a simple three-step framework… that we use when we create anything - ads, websites, branding, social content, EVERYTHING… Hook, story, offer.