AI does not make standards obsolete. It challenges how they work. When outputs can vary, what do we standardize and how do we verify it? Simone Ferrara explores. Read the blog: hubs.la/Q04yl3gt0  #AI #Standards

For operators with large device estates, extending the replacement cycle can matter as much as reducing bitrate. Where existing hardware is capable, MPEG-5 LCEVC support can potentially be introduced through a software or over-the-air update. Read more: hubs.la/Q04xQJKP0

Compute-aware routing asks how much of a stream a model actually needs. In live multicast testing on swXtch infrastructure at 1080p30, receive-side processing fell 70% and end-to-end AI latency ~80% against uncompressed ST 2110. hubs.la/Q04ykWly0 #AI #VideoTech

Anyone can read an AI standard. Far fewer can access the models, data and platforms it depends on. How open is it, really? Simone Ferrara weighs in. Read the blog: hubs.la/Q04y6bdh0  #AI #OpenStandards

Better compression doesn't have to mean another codec. MPEG-5 LCEVC works with H.264, HEVC, AV1 and VVC, helping video businesses get more from the codecs they already use. Read Fabio Murra's take: hubs.la/Q04xQJC00 #LCEVC #VideoTech

VPU accelerated MPEG-5 LCEVC-encoding, running live at IBC 2026.  V-Nova is on the NETINT stand, booth 1.D49, across live and VOD with AVC, HEVC, and AV1.  Book a meeting: hubs.la/Q04xjqbn0

Our CEO, COO, product, engineering, professional services, and commercial leads are all at IBC 2026, for all 4 days. Stands 5.D52 and 5.D54, RAI Amsterdam. We would love to meet you there. Request a meeting: hubs.la/Q04x0S7N0 #IBC2026 #Broadcast

Live video's newest viewer isn't human. The network still thinks it is. In a joint Intel and V-Nova study, roughly 1.4% of decoded pixels were used for inference. V-Nova and swXtch are bringing VC-6 and abbe to rethink what gets sent. hubs.la/Q04wW5rX0 #IBC2026 #VideoTech

TV 3.0 is putting LCEVC on a global path. Visual AI is going live. V-Nova PresenZ is bringing cinematic-quality 6DoF immersive entertainment from the cloud to consumer devices. See what’s next at #IBC2026: hubs.la/Q04wVrb50 #LCEVC #VisualAI

In real-time testing, VVC with MPEG-5 LCEVC cut the bitrate for 4K HDR by 54% against VVC alone. That is what helps put UHD inside a standard 6 MHz broadcast allocation. But the problem it solves extends well beyond broadcast. hubs.la/Q04t8Q6R0  #LCEVC #VideoCompression

Brazil's TV 3.0 is live. 4K HDR within the existing spectrum. At IBC 2026, see the full chain: encoding with Mediakind, Ateme, and MainConcept; decoding on Realtek, Amlogic, and MediaTek. Stands 5.D52 and 5.D54: hubs.la/Q04vKMgx0 #IBC2026 #TV30

Cinematic VR has always demanded more than a headset: a gaming PC, big downloads, specialist setup. V-Nova is now streaming cinematic-quality 6DoF experiences straight to standalone VR headsets using NVIDIA CloudXR and GDN. hubs.la/Q04vwxRX0 #XR #CloudXR

Every UHD plan has to answer for the receivers already in people's homes. MPEG-5 LCEVC makes the transition incremental: no simulcast, no extra spectrum, no need to wait for the installed base to be upgraded. Read the use case: hubs.la/Q04rD67Q0  #LCEVC #Broadcast

Visual AI pipelines move far more data than the model uses. Compute-aware, hierarchical formats change that. See them at IBC 2026, alongside MPEG-5 LCEVC, SMPTE VC-6, and V-Nova PresenZ 6DoF XR. Get your free pass: hubs.la/Q04tQjMP0 #IBC2026 #LCEVC

Cloud-rendered XR is now something you can experience. ImmersiX streams cinematic 6DoF films from cloud GPUs to Apple Vision Pro using V-Nova PresenZ, NVIDIA CloudXR and NVIDIA GDN. Reference for developers exploring commercial CloudXR deployments: hubs.la/Q04rrMrV0

Software changed the IP rulebook. AI may be changing it again. When capability emerges from models, training data, compute and system design, where does the invention actually sit? Simone Ferrara explores the question: hubs.la/Q04tHsHr0 #AI #IntellectualProperty

Globo switched on DTV+ in June 2026, the world's first national broadcast system to mandate MPEG-5 LCEVC. Read as a television story, that is one market. Read as an ecosystem story, it is something larger. Why TV 3.0 is bigger than television: hubs.la/Q04t8P000  #LCEVC

Compression efficiency is only part of the equation. HEVC showed that licensing structure and predictability shape the business case. Fabio Murra on why clarity matters: hubs.la/Q04sV7hx0 #LCEVC #VideoCompression

Operators wait for devices. Device makers wait for services. Everyone waits. Brazil’s DTV+ is breaking that cycle for MPEG-5 LCEVC, making it a product requirement alongside VVC. Support is entering device roadmaps. Fabio Murra on what changes: hubs.la/Q04spZwj0  #LCEVC

A European court ruling forced a major streaming service to temporarily pull 4K UHD & HDR from subscribers in 11 countries. The technology worked. The service was live. The commercial framework still disrupted it. Here's why this is a business decision: hubs.la/Q04sgdyN0