Verified Beef (VBP+) provides training and certification services for beef producers across Canada.

Calgary, Alberta
Joined February 2020
From cow-calf to backgrounding to feedlot, VBP+ Certified operations represent multiple stages of Canadian beef production. As of Aug '26, 1,761,840 head of cattle were under the management of VBP+ operations nationwide. Learn more: verifiedbeef.ca/about-us/wha….
1
19
VBP+ is about more than what happens on the farm today. It’s about building practices, records and habits that can help strengthen an operation for years to come. Today’s lessons can become tomorrow’s legacy. Find more benefits for Canadian producers: VerifiedBeef.ca/benefits.
1
1
71
Good biosecurity starts simple. VBP+ Certified producers understand the importance of biosecurity and are able to share how they practice biosecurity on their farm. 🥾Find boot washing tips at: verifiedbeef.ca/2026/02/26/w…
22
Organized, up-to-date and proper storage of beef cattle treatments is key to success. The VBP+ Animal Health Product Checklist can help keep things organized: verifiedbeef.ca/wp-content/u…
1
1
82
Dean and Catherine Manning and their family operate a mixed farm in the Annapolis Valley near Falmouth, Nova Scotia. Their beef operation has been VBP+ Certified for more than nine years and includes about 80 cow-calf pairs across their commercial and purebred Angus herds.
1
1
1
104
"On the farm, we're already doing the majority of practices involved with VBP+," Manning says. "Certification gives us the 3rd party validation a quality assurance program provides to a producer. As well, the ongoing educational component of certification is important to us."
1
17
You might be doing all the right things, but does the buyer know? Beef producers have an opportunity to add value by communicating what they’re already doing. What are buyers are looking for and where does VBP+ fit into the story? Read our latest article: verifiedbeef.ca/2026/09/23/t…
32
Nearly 21,400 beef producers have received training through the Verified Beef Production program. Investing in training helps producers build confidence in their records, management practices and on-farm protocols. Get started with VBP+ training today: verifiedbeef.ca/training-cen…
38
Every pen tells a different story. VBP+ producers are encouraged to identify cattle that are more vulnerable to stress or disease risk and adjust management accordingly. Learn more in Section 6 of the VBP+ Producer Reference Manual: verifiedbeef.ca/producer-res…
1
34
High-risk cattle may include: 🚛 Recently transported animals 🔀 Co-mingled groups from multiple sources ⚠️ Older cattle with underlying health challenges 🛡️ Animals with unknown immune status Managing these groups may mean reducing movement, limiting mixing and monitoring.
11
🚛 Shipping cattle? Don’t forget the clearance check. Check out this VBP+ decision tree and fact sheet for a refresher on how to complete the clearance check. 🔗 verifiedbeef.ca/wp-content/u…
31
Selling VBP+ Certified cattle? VBP+ offers sales listings for Certified feeder and breeding stock cattle. Consider adding your listing. And, if you’re in the market for feeder or seedstock cattle, sign up for listings: verifiedbeef.ca/producer-res…
1
2
157
Each interaction with cattle matters. Feeding, checking water, walking through a pen, moving cattle, making decisions about treatment or euthanasia—all of these are opportunities for positive human-animal interactions. Read about the two-legged factor: verifiedbeef.ca/2024/02/16/t…
33
Getting ready for the fall run? As you prepare to market cattle this fall, now is a great time to make sure your records are up to date. VBP+ offers free record templates to help you build a record-keeping system that works for your operation: verifiedbeef.ca/producer-res…
1
40
🛑 This is your sign to order VBP+ hunting signs. Hunting seasons for migratory birds and other game will soon open across Canada. VBP+ "No Trespassing" and "No Hunting" signs are available to order from the VBP+ Store: verifiedbeef.godaddysites.co…
36
Taking a little extra time before feeding salvaged crops can help protect your cattle and your bottom line. Read this article from VBP+ to learn what to consider before incorporating salvaged feed into your ration: verifiedbeef.ca/2024/08/28/s…
28
VBP+ Certified farms and ranches are helping demonstrate how environmental stewardship, animal care and responsible management practices work together to support sustainable beef production. Every operation contributes to the bigger picture. Learn more: verifiedbeef.ca/about-us/vbp…
31
Looking for VBP+ and CRSB-certified cattle? The upcoming VBP+ featured TEAM sales will showcase quality yearlings and calves from operations committed to verified practices in animal care, biosecurity, environmental stewardship and sustainability. teamauctionsales.com/
40
Posting clear "No Hunting" or "No Trespassing" signs is a small step that can help reduce birdshot or buckshot contamination, support animal welfare and protect the quality of Canadian beef. Need signs for your operation? Learn more and order: VerifiedBeef.ca/hunting
31
𝐌𝐘𝐓𝐇: "An assessor is coming to criticize my operation." 𝐅𝐀𝐂𝐓: VBP+ assessors, many of which are beef producers themselves, help producers understand requirements and identify evidence that demonstrates compliance with the standard. Learn more: verifiedbeef.ca/2026/01/23/h…
1
63