@usercentrics

Helping businesses turn consent into trust. Google-certified CMP and home of Cookiebot, powering compliant growth worldwide.

 Munich, Germany
usercentrics.com/
Joined February 2018
  • Tweets2.1K
  • Following745
  • Followers669
666Media
Do you think being a local company earns you extra trust with your own customers? In Spain, it doesn't 🫠 linkedin.com/pulse/spain-one…

Spain, the one market where "we're a local company" isn't a trust signal at all.

Ask Spanish consumers which businesses worry them most with their data, and the answer isn't China, or the US, or any far-off market. It's Spain itself.

linkedin.com
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Privacy doesn't slow innovation down. It gives teams the confidence to move faster, knowing the data they're using is consented and safe
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The free tools you’re using were never charity. Your data is the invoice.
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Regulations across the EU and UK are tightening around age checks before tracking starts. We just built that into Usercentrics CMP. A self-declaration gate that runs before content loads, before consent and before any data is collected. Available for any website operating in the EU and UK. And if you work in gambling, adult content, alcohol or tobacco, this one was made with you in mind. See how it works and what regulators expect 👉 usercentrics.com/age-verific…
Illustration of a child and a young girl with raised arms pointing toward a browser window showing a blue shield with a checkmark and a confirm/cancel prompt, representing age verification, with the Usercentrics logo and a blog post title about EU and UK age verification compliance.

ALT Illustration of a child and a young girl with raised arms pointing toward a browser window showing a blue shield with a checkmark and a confirm/cancel prompt, representing age verification, with the Usercentrics logo and a blog post title about EU and UK age verification compliance.

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Somewhere, an algorithm knows your coffee order better than your best friend does.
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Most CIOs can measure what AI saves them. Far fewer measure what mishandling data in AI costs them in lost customers.
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Six class action lawsuits have been filed in California alleging websites kept tracking users even after they opted out via cookie banners. Having a consent banner isn’t the same as honoring what people click on it. That distinction is exactly what regulators and plaintiffs are now arguing in court. 👇 brnw.ch/21x6kWA
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The moment AI can actually DO things for you, not just tell you how, is here. Recent research shows that consumers aren’t ready for it yet, as 53% of the people surveyed said they wouldn't let an AI agent make purchases on their behalf under any circumstances. Even though they'd accept every step before that. It turns out saying you trust AI and trusting AI to decide for you are two very different things.
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If it takes more clicks to decline data tracking than to accept it, you're not measuring trust. You're measuring who gave up trying to say no.
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Learn more about our Resigned Consent Report: usercentrics.com/resources/r…
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Disney paid USD 2.75 million for mishandling data subject requests. General Motors paid USD 12.75 million. Most teams are still managing those requests with an inbox and a spreadsheet. We just changed that: Usercentrics Data Subject Request (DSR) is now live on all paid plans. A verified request form built directly into your Consent Management Platform (CMP). No new vendor, no integration, no added cost and under ten minutes to set up.
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See it live in your CMP 👉 brnw.ch/21x6c6S
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People don't distrust AI because it's too capable. They distrust it because they don't know if it can be stopped, corrected or held accountable when something goes wrong. Building those safeguards in from the start isn't a constraint on AI, but a condition for trusting it at all.
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Privacy, trust, and performance are increasingly interconnected, how can brands turn consented data into an advantage? Join @Usercentrics and learn how marketers can build stronger customer relationships while driving business growth. Register: hubs.ly/Q04z3GZQ0
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California just signed SB 690 into law. Good news: private lawsuits over one CIPA tracking theory are now restricted to the Attorney General. The part nobody's talking about: CIPA's wiretapping provisions, the ones behind the LA Times' $3.85M settlement, weren't touched. What changed, what didn't, and what to do next 👉 brnw.ch/21x67dS #CIPA #DataPrivacy #ConsentMode
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AI tooling is commoditizing. Before long, most brands will run on the same platforms. The technology stops setting anyone apart. Trust is the thing that still does. Chris Elsheikhi, our VP of Demand Generation, wrote about what that means for marketing in @TalkCMO . 👇 talkcmo.com/guest-author/dat…

Data Privacy Isn't a Cost Center � It's a Growth Strategy

How data privacy can build consumer trust and customer retention at a time when better quality data becomes increasingly crucial for marketing teams in the AI era

talkcmo.com
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Your data tells a story about you. You should decide who gets to read it.
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58% of consumers grant AI systems access to their data. Only 7% actually want to. We call the gap in between resigned consent: permission given without really meaning it. Our new Resigned Consent Report breaks down where it's most fragile, how it shifts across markets and what it means for brands chasing real trust. Out now, read it here 👉 brnw.ch/21x624G

The Resigned Consent Report | Usercentrics

16% of consumers grant AI access while telling us they're uncomfortable with it. See why resigned consent outnumbers genuine consent 2 to 1.

usercentrics.com
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Wait. Black Friday? In September? The brands that don't stress in November are the ones reading Issue 9 of The Opt-In Society right now. Checkout flows, pixels, first-party data. All of it, before the rush. 👇 linkedin.com/pulse/opt-in-so…

The Opt-In Society #9: Stress-Test Your Checkout Before Black Friday Does It For You.

Black Friday got its name from the post-Thanksgiving holiday shopping rush in the U.S.

linkedin.com
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Black Friday prep starts earlier every year: campaigns, discounts, landing pages, all sorted. Consent setup? Usually the last thing anyone checks. In 2026 that's a problem. 20+ US states have their own privacy laws. Nearly half of consumers have already acted against a brand over data handling. And "accept all" rates are falling, taking your campaign signals with them. Worth a check before Q4 gets busy. 👇 brnw.ch/21x5XeK
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