🚨 As a business owner or product developer, it can be easy to fall into the trap of thinking that you know best when it comes to your product or service. After all, you have a vision and a plan, and you're confident that you're headed in the right direction.

🔐 Unlock the Power of Customer Research: A Story of Setting Goals and Driving Impact 📸 Picture this: you have a fantastic product, and you know it's going to take the world by storm. 🎯 But how do you ensure your target audience will see it that way too?

🧠 The human brain works on two levels, and most behavior is influenced by 💡 Subconscious Motivations. Talking to customers about why they use your products, and not someone else's can help you understand consumer psychology and the emotions your products bring forth.

Do you know the difference between Qualitative vs. Quantitative Research? 👉🏻 Qualitative research methods focus on substance and answering “why is this the case?” 👉🏻 Quantitative research methods focus on numbers and answering “how often is this happening?"

🎯 How to conduct effective 1:1 customer interviews? Once you have a plan, you can start executing your research. This part is a lot of logistics — and a lot of fun. It involves: 👉🏻 Reaching out to potential interviewees 👉🏻 Formulating interview questions 👉🏻 Running interviews

🙋🏻 Did you know there are non-interview options for customer research? 👉🏻 Surveys 👉🏻 Live chat transcripts 👉🏻 Customer support 👉🏻 Forums 👉🏻 Product reviews

🙌🏻 How do you define “enough” & wrap up a customer research project? This is identifying, “we know we’re done with this phase of research when…" There are a few ways to benchmark this: 👉🏻 After x amount of weeks 👉🏻 After talking with y customers 👉🏻 After identifying z trends

🤯 Difference between direct and indirect research methods? 👉🏻 Direct research involves actively reaching out to customers. Think interviews, online surveys, questionnaires, user testing, and similar primary research methods.

🤯 How to build the foundation for customer research with a one-page research plan? 👉🏻 If you’re doing DIY research for your brand (DIY as in not hiring outside) help, start with a plan. This doesn’t have to be complex, either.

#TacticThursdays 💭 Imagine this: a group of smart, creative people are gathered in a room. They have a cool product to work with, but no clear strategy on how to make it sell. 🍻 So, they start guessing, occasionally with a little help with some liquor.