🆕 Failed message alerts Teams using our email API can now receive alerts when messages fail to send. This helps teams catch configuration and data issues early, before it impacts their users. Learn more: usewaypoint.com/changelog/fa…

🆕 You can now attach larger files to emails using our new Attachments API endpoint. This is perfect for sending personalized reports, presentations, invoices, or other high-quality assets. Learn more: usewaypoint.com/changelog/la…

🆕Keep the conversation together. Thread related messages into the same email chain by simply adding a custom thread reference ID to your API call. usewaypoint.com/docs/threadi…

🆕 Consume webhooks events from third party services to send emails. Common examples: - A successful payment on Stripe. - A new pull request on GitHub. - A new user account created on Auth0. - An new order on Shopify. - A shipping status change on Shippo. By creating a webhook endpoint URL on Waypoint, you can listen for these key events and trigger associated workflows (and resulting emails). Learn more: usewaypoint.com/docs/trigger…

🆕 Customize your unsubscribe experience on Waypoint by tailoring the text that appears in your unsubscribe links and unsubscribe landing pages. This is especially useful for localization to better match the language or tone of your audience. usewaypoint.com/changelog/cu…

🆕 A small but mighty improvement for dev teams – metadata is now supported on Waypoint email messages. This allows teams to attach additional context for internal use and reference. Passed in metadata is shown on message logs and is available via API or webhooks. usewaypoint.com/changelog/em…

🆕 Perform searches within your activity page to quickly find any of your email messages created within your workspace. Learn more: usewaypoint.com/changelog/ac…

🆕 Use our new email messages API endpoint to pull a report of your email messages, with optional date filters. Get the full picture, including delivery events like bounces, clicks, and complaints. Learn more: usewaypoint.com/changelog/ap…

🆕 API endpoint: batch message report – get a report with all of the email messages that were sent through an email batch. See the full context for each of your emails in your batch including delivery events like bounces, clicks, and complaints. usewaypoint.com/changelog/ap…

🆕 Opt-out of tracking 'clicks' and 'opens' with new options in your workspace settings. usewaypoint.com/changelog/em…

🆕 Today we are releasing one of our most requested features – webhooks. Webhooks are how web services notify each other of events. On Waypoint, customers can use webhooks take action after an email event like a 'bounce' or 'delivery' has happened. For example, teams can post a notification in a Slack channel whenever an email bounces or is marked as spam. Add your custom webhook endpoint URLs or use our Slack and Zapier integrations to make it even easier to connect and transform your data as needed. Learn more: usewaypoint.com/changelog/we…

🆕 Waypoint workspaces now include improved user management and roles to support additional team flexibility. Learn more: usewaypoint.com/changelog/im… As always, teams on Waypoint can continue add an unlimited amount of admins and users to their workspace for no additional cost.

Self-host or use our free hosted playground to visually build your own templates and generate email-friendly HTML/CSS. Example: usewaypoint.github.io/email-…

Our free and open-source email template builder project (EmailBuilder.js) has now over 500 stars and 200 forks on GitHub! github.com/usewaypoint/email…

🆕 Our new API endpoint gives teams the ability to access the full timeline of events on an individual email message. See when it was created to opens, bounces, or any other event found in our email event message logs. usewaypoint.com/changelog/ap…

🆕 Waypoint's new dynamic colors feature allow teams to theme emails based on data. This is especially useful for vertical SaaS platforms (eg. software for yoga studios) that want to apply their customer's branding instead of their own. Learn more: usewaypoint.com/changelog/dy…

🆕 Track usage (and overages) easier on Waypoint. All of our subscription tiers come with a base set of emails included on each plan. To help teams better track usage, we've added a simple report to workspaces. usewaypoint.com/changelog/us…

New API endpoint for previewing templates. This is especially helpful for teams that want to show a preview of an email (within their platform) before sending through Waypoint. For example, an invoicing platform. usewaypoint.com/changelog/ap…

Did you know Asana uses a product-led growth (PLG) strategy to acquire over 50% of their customers at $400M ARR? One of the challenges to PLG is communication pacing. Or in other words, finding the right touch points throughout the trial that encourage continued engagement while also communicating the value of the product. It turns out, email is a key unlock for this and can be an important driver for a PLG strategy. Learn how to turn trial users into paying customers through automated personalized email nudges: usewaypoint.com/blog/5-produ…

Our recently released open source email builder, emailbuilderjs.com, is now at ⭐ 200+ Stars and 35+ Forks on GitHub ⭐. We love seeing developers already contributing issues and offering to build extensions.