60+ games launched, 500M+ installs, $450M+ revenue generated 馃殌 User Acquisition 馃帹 Marketing Creative 馃搱 Growth Analytics 鈾燂笍 Go-to-Market Strategy
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Top 10 grossing mobile games of the week (Sep 21-27)
MONOPOLY GO! is #1 grossing for an 11th week in a row ($18.5M)
Roblox holds #2 for a second week ($14.4M), with Royal Match (#3) and Gossip Harbor (#4) right behind
Whiteout Survival up 21% to $6.0M, climbing to #8, the biggest gain in the top 10
Publishers keep trying to build their own ad networks.
Voodoo is reportedly testing one. Tencent has the scale.
But to grow, they plug right back into @AppLovin.
@BleedKale (@upptic) explains why馃憞
Why fight through Q4 ad traffic when you can just fly over it? 馃殌
Growth marketing for studios playing to win. Let鈥檚 talk.
Meta has banned ByteDance from advertising on Facebook and Instagram in seven countries, including the US, effective immediately.
The ban covers ByteDance and any advertiser whose ads send users to TikTok or other ByteDance apps. Countries affected: US, Canada, Egypt, Indonesia, Japan, Thailand, and Vietnam.
Source: thenextweb
Top 10 grossing mobile games of the week (Oct 5th-11th)
- Roblox is the new #1 grossing game at $13.7M! Ending MONOPOLY GO!'s 12-week run at the top.
- Kingshot climbed to #6 with $6.6M, the highest-ranked strategy game on the chart
- Whiteout Survival moved up to #10, so two survival strategy games now sit in the top 10
Which game do you think takes #1 next week: Roblox or MONOPOLY GO!?
Upptic retweeted
Very excited to be collaborating with @DeconFun on the next installment of their excellent Roundtable event series!
These are compressed, high value invite-only events for games executives. Everything is off the record so folks speak very freely.
@upptic Creative Director Ava and Iwill be sharing the exact UA creative tactics and styles that have been our biggest breakthroughs of 2026.
Hosted at the Zynga offices in San Mateo. Only a few seats left, link in replies.
AppLovin has filed for a temporary restraining order against Unity in California, alleging that its rival harvested data through Unity's free Ad Quality SDK without permission.
The lawsuit claims Unity collected auction data from AppLovin's MAX mediation platform, including clearing prices, auction IDs, and waterfall data, then used it to train models that anticipated AppLovin's bidding decisions in live ad auctions.
Unity called the filing "a classic case of a dominant incumbent resorting to litigation and intimidation," and pointed out that AppLovin runs its own comparable tool, Ad Review.
AppLovin wants Unity to stop collecting the data within five business days and modify the SDK within 30.
The two companies attempted to settle first. Unity offered to shut off data collection from MAX-mediated auctions going forward, but AppLovin turned it down because the offer said nothing about data already collected or models already built from it.
It's the latest move in a rivalry that's already seen a failed $20B buyout proposal, an earlier merger attempt, and the Runtime Fee saga. A separate JAMS arbitration is also underway, pursuing claims for trade-secret misappropriation and breach of contract.
Source: mobilegamer
