@INTA's consumer awareness initiative that educates young consumers about the value of trademarks and brands and the dangers of purchasing counterfeit products.

Joined April 2012
Just released! INTA's Brand Restrictions Study finds education, not brand restrictions, is seen as the most effective strategy to encourage healthier choices. For the Unreal Campaign, when it comes to counterfeits, education has the power to save lives. bit.ly/2Sk6L55
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Today is World Anti-Counterfeiting Day! INTA’s Manager, Anticounterfeiting, Maysa Razavi recently wrote an article for @WTR_Alerts about the challenges of protecting your brand and fighting counterfeits during the global pandemic. inta.org/wp-content/uploads/…
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INTA’s @UnrealCampaign held their first-ever event in Russia on May 17, informing more than 80 students from different universities who gathered either online or at the Federal Service for Intellectual Property (Rospatent) in Moscow. Learn more: inta.org/inta-holds-first-un…
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INTA shared an update on the UNREAL Campaign to educate young consumers about counterfeiting, discussed how the Anticounterfeiting Committee is addressing COVID-19 and trade in counterfeit goods, and suggested approaches to tackle online trade in counterfeit goods. (2/2)
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INTA 2021 President Tiki Dare and CEO Etienne Sanz de Acedo, as well as other INTA representative, attended the 7th ASEAN Network of Intellectual Property Enforcement Experts today. (1/2)
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Unreal Campaign retweeted
We are proud to once again present @INTA's @UnrealCampaign to over 200 students. With the holidays around the corner & people buying more products, we explained the importance of recognising #trademarks & the dangers of #counterfeits. Find out more: hsmoffice.com/intellectual-p…
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Girl Scouts of Greater Los Angeles and INTA announce the Unreal Campaign x GSGLA, a limited-edition patch program to promote the value of authenticity, entrepreneurship, and the importance of trademarks and brands. Supported by Amazon Inc. It's a first! girlscoutsla.org/content/dam…
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Unreal Campaign retweeted
On the last day of the program, a special presentation on @INTA’s @UnrealCampaign was made by Ms. Rachna Bakhru to educate participants about the dangers of counterfeiting & the importance of Trademarks. #LetstalkIP #IPR @IndiaDST @DstRajasthan (2/3)
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Thank you so much to our volunteers in Uruguay! In addition to the 2019 Sponsors featured on the screen, we would also like to thank our 2020 Unreal Campaign Sponsors for all their terrific support this year!
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An excellent Unreal Campaign presentation today in Madrid by @JVANRELL33!
Presentación de Unreal , en CUNEF, Universidad de Madrid, por parte de Juan Vanrell y Presentación de OEPM, por parte de Mónica Castilla. Gracias CUNEF por recibirnos @INTA @UnrealCampaign @vanrellip @INTABrussels @CUNEF @OEPM_es
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Thank you @OEPM_es for helping us educate young consumers about the importance of trademarks and brands, and the dangers of purchasing counterfeit products!
Esta mañana la #OEPM ha colaborado con @INTABrussels en la formación y sensibilización de estudiantes sobre el valor de los derechos de #PI al bienestar social y económico de nuestro país y los perjuicios que suponen las #falsificaciones. @UnrealCampaign #Stopfalsificaciones
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Thank you so much to the four schools in Madrid that welcomed the Unreal Campaign into their classrooms, our wonderful volunteers who presented at the sessions, and @OEPM_es for all their support in organizing these incredible events! #INTAMadrid
.@UnrealCampaign 4 Spanish sessions in one day in Madrid thanks to Eva, Juan Luis, Juan, Ana, Maria and Alba and special thanks to @OEPM_es for participating and supporting us! #unreal #fightcounterfeiting #inta #INTAMadrid
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Unreal Campaign retweeted
Lorenzo Litta, Committee Director of @INTA and partner of Spheriens, said that there are many types of counterfeits in the market so it is harder to recognize it @ISDEmasters @PONSescuela @UnrealCampaign #counterfeit #trademark
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Our wonderful Unreal Campaign Committee members speaking to students at @ISDEmasters in Madrid, Spain this morning about the importance of trademarks and brands and the dangers of purchasing counterfeit products.
Nuestra compañera Ana Gómez del Departamento de Relaciones Internacionales y miembro del comité de @INTA da comienzo a la charla sobre las negativas consecuencias del consumo de productos falsificados a los alumnos de @ISDEmasters #Falsificaciones @UnrealCampaign
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Did you know that counterfeit products cost Spanish workers over 53,000 jobs in just one year? Find out more about the negative impact counterfeit products can have in a country by following @OEPM_es' campaign #stopfalsificaciones below!
¿Sabías que las falsificaciones nos costaron sólo en un año 146 € por español, destruyeron 53.467 puestos de trabajo y supusieron pérdidas de 6.766 M€? ¡No contribuyas a esto! Y piérdete #LosPeoresDescuentos. #stopfalsificaciones @mincoturgob
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Our Unreal Campaign volunteers have been busy at work all around the world. Here are some action shots of our volunteers in Malaysia (Advanz Fidelis) and Brazil (Dannemann Siemsen)!
La @INTA colabora con la @CamaraNacional para crear conciencia sobre los riesgos de las falsificaciones en la comunidad escolar con @UnrealCampaign observatoriocomercioilicito.…
We are excited to kick off our joint project with COMEDUC! Together, we aim to reach 19 schools in Chile, teaching students about the dangers of counterfeit products. The first presentation of many more to come was held on Monday, April 22. inta.org/Press/Pages/Organiz…
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Our joint project with COMEDUC (@OCIChile @CamaraNacional) has reached almost 2,000 students in Chile so far. Thank you to all of our volunteers for their continued hard work and dedication! Pictured below are our presenters from @CareyAbogados.
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More action shots from our project with COMEDUC (@OCIChile @CamaraNacional)! Pictured here are our volunteers from @IP_Andes, Andrea Lobos and Rodrigo Sammut at the Liceo Comercial de San Bernardo.
Thank you so much for all the support @cm_lawyers! We could not do what we do without the help of our sponsors.
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