@Umbel

Umbel is a data management platform that empowers sports and entertainment companies to transform fan data into revenue. In 2018, we merged with @MVPindex.

 Austin, Texas
umbel.com
Joined May 2009
  • Tweets7K
  • Following1K
  • Followers2.6K
607Media
With @MVPindex + #MVPaudience (powered by Umbel), the future of audience measurement is here. Today, we’re thrilled to unveil our new brand: ow.ly/SUuN30mydZY
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[BLOG] Expand your digital #sponsorship inventory with these 7 activations @NHL teams are launching: ow.ly/wVJy30mePgL
[BLOG] These are the strategies the @HoustonDynamo used to convert soccer enthusiasts and general sports fans into #Dynamo fans: ow.ly/fP5R30lWZHJ
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As soccer becomes more globalized, fan engagement is essential. See how @ManUtd leverages digital to accomplish it: ow.ly/a0Yu30lQYe1
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[CASE STUDY] See how @Munsterrugby acquired 3,416 net new fans and increased revenue through Facebook: ow.ly/fXfm30lR04s
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Through esports, brands can effectively reach the niche and once "elusive" audience of gamers: ow.ly/7KwB30lQXGD

As e-gaming grows, players are looking to cash in by going pro

One teenage pro gamer notes that he’s not only comfortable financially, he’s spending less time working than he would at a regular 9-5 job.

nbcnews.com
[GUIDE] Teams can leverage fan data to create meaningful relationships with their fans. See how: ow.ly/oJjh30lQYJs
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"Technology is creating people who want to enjoy sports, but view them only on social media or only through esports." -@Heidi_Golightly, NHL Chief Marketing Officer ow.ly/i4v030lQVUL
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[INFOGRAPHIC] Refresh yourself on the necessary ethics of data collection and use: ow.ly/fgXK30lQYrR
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"Once marketers truly understand their customers based on data, they can use that data to build more innovative and engaging ads." #FanData ow.ly/lAAr30lQV2C

Marketing Science Trends Changing The Game

For the world at large 1961 was a big year. Yuri Gagarin became the first human to travel into space, the US established the Peace Corps and Disney released its...

alistdaily.com
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By focusing on fan experiences and maximizing video content, the @MLB can reach more millennials: ow.ly/JQFE30lQTKB
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The @usopen had a digital refresh this year with a new website, rebuilt apps, and detailed match-centric content to engage fans: ow.ly/240Z30lO647
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Concert goers agree that brands "have the power to elevate the concert or festival experience" through engagement: ow.ly/F1WN30lNnUv

90% of Live Music Fans Say Brands Can Actually Enhance the Experience

A new study from Live Nation shines a light on some keys to connecting with consumers.

adweek.com
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A study using Google search data provides insights into the habits of fans when their team isn't prevailing: ow.ly/BiiM30lHjkF

When baseball fans give up

At what point during disastrous MLB seasons do fans actually stop paying attention? Google search data can help.

washingtonpost.com
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Sports teams are now using @Snapchat-inspired filters to engage fans and make them a part of the show: ow.ly/elgP30lHhNv

Video Board Technology in Stadiums Kicks Fan Engagement Up a Notch

By using Snapchat-inspired filters and real-time data analytics, sports teams are turning video boards into an interactive, exciting part of the show.

biztechmagazine.com
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[BLOG] How the @DallasStars leveraged first-party data to “make a case” for a @Rangers theme night: ow.ly/jeqH30lxFDp
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Facebook is testing a new tool that would allow publishers to "test up to four versions of a piece of content in real-time." ow.ly/26bR30lHhrx

Continuing charm offensive, Facebook creates tool to boost news publishers' reach on the platform

Facebook has been testing a tool with five publishers including BuzzFeed to help them improve their reach on the platform.

digiday.com
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Mic'd up goalkeepers, mounting cameras on refs and instant mobile purchasing are all a part of @MLS's new digital strategy: ow.ly/8bhL30lHgRV

Inside the MLS's strategy to become the 'sport of the new North America'

thedrum.com
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Instagram introduced new features to make the platform "more authentic," including a verified badge application: ow.ly/JdTe30lBH2i
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