Empathy is key in user research: “Opinion is really the lowest form of human knowledge. It requires no accoun... bit.ly/2ednywZ

Prototype before development: “We can create powerful and pleasurable software-based products by the simple ex... bit.ly/1QImVaC

The interface is the product for the customer: As far as the customer is concerned, the interface is the produ... bit.ly/1HsUICi

Find out the job to be done: The job, not the customer, is the fundamental unit of analysis for a marketer who... bit.ly/1cZ3kWZ

The user’s problem is your problem: If the user is having a problem, it’s our problem. Steve Jobs bit.ly/1mdjtta

Design based on data: Design based on data brings us back to the essence of design and will leave out all unnece... bit.ly/RU7GNK

The purpose of design: To design is much more than simply to assemble, to order, or even to edit; it is to add v... bit.ly/RxPuK3

Tip for the user researcher: People’s behavior makes sense if you think about it in terms of their goals, needs,... bit.ly/LETdlf

On product design: You’ve got to start with the customer experience and work backwards to the technology. Steve Jobs bit.ly/tbOTKC

The importance of playfulness for innovation: Being playful is of huge importance for being innovative. I mean i... http://bit.ly/oltP37

The importance of insight: Nothing is more terrible than activity without insight. Thomas Carlyle http://bit.ly/aRtNWs

The purpose of typography: Typography exists to honor content. Robert Bringhurst http://bit.ly/dnU4c6

Take product feedback from those who use your product: Do not go to non-buyers for advice. Ask your buyers why the... http://bit.ly/9nnbQ4

In accurate data lies the truth: One accurate measurement is worth more than a thousand expert opinions. Grace Hopper http://bit.ly/bHemdS

Is you website still not cross browser?: Anyone who slaps a ‘this page is best viewed with Browser X’ label on a W... http://bit.ly/bSyv9b

Neo-luddism in the 80’s: “There will never be a mouse at the Ford Motor Company.” High-level acquisition manager, 1985 http://bit.ly/93O7on

Know the user: The information is in the people, not in your head. Edward T. Hall http://bit.ly/9dsRvp

To design is to order: To design is to plan, to order, to relate, and to control. In short, it opposes all means of disorder and accident..