@USC_SamAdams

Chief Strategy Officer / USC

Joined July 2022
  • Tweets110
  • Following37
  • Followers1.2K
57Media
Excited to share I’m moving into a new role with USC Athletics as Chief Strategy Officer! From student-athlete to this… it feels surreal. Thank you @ADJenniferCohen and @jayhilbrands6 for your leadership and belief in me. Honestly, I’m most excited that Jen thinks I’m funny😂✌🏼
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Best AD in the business! No one works harder or cares more than @ADJenniferCohen✌🏼💪🏼
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Best of the Best. Congratulations to @ADJenniferCohen on being named the 2024-25 Sandy Barbour Nike D-I FBS Athletic Director of the Year by @_WomenLeaders!
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We are absolutely thrilled about this transformational partnership with @Learfield! This will be a game-changer for our student-athletes, fans, and the entire Trojan Family as we come together to Win the Era!✌️
USC Trojans
@USC_Athletics5 Jun 2025
USC has selected @Learfield for a new 15-year partnership to revolutionize revenue generation, NIL and fan engagement for Trojan Athletics and the Coliseum! Full story ⤵️

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Yesterday, we launched the Time to Win campaign with @houseof_victory. The result: massive reach/engagement + the most successful day of public fundraising in HoV history. The synergy & energy are real. Team is working hard to Win the Era at 𝗧𝗛𝗘 𝗣𝙇𝘼𝗖𝗘 𝗧𝗢 𝗕𝗘.
USC Trojans
@USC_Athletics24 Feb 2025
New profile pic just dropped! USC is 𝗧𝗛𝗘 𝗣𝙇𝘼𝗖𝗘 𝗧𝗢 𝗕𝗘. Now, it’s TIME TO WIN! Support our efforts by supporting @houseof_victory ⤵️ ⌛️✌️

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Winning off the court, too✌🏼
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🥹✌🏼🏆
USC Women's Soccer@USC_WSoccer27 Oct 2024
THE TROJANS ARE YOUR 2024 BIG TEN CONFERENCE CHAMPIONS!!! ✌️
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Bring your Minnesotan dad to work day! SKOL FOOTBALL! 🏈❤️
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Team. That’s the tweet.
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👀 @uscfb making a statement with their first ever football-only state of the art training facility coming in 2026
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I’ve seen bigger houses 😏✌🏼 (Credit to Michigain tho for being awesome hosts)
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This is fun and new!!!
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This is also fun and new!
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Behind the scenes content, sponsored by collective, produced by creatives, promoted by players, made for fans. HoV + USC = 𝗧𝗛𝗘 𝗣𝙇𝘼𝗖𝗘 𝗧𝗢 𝗕𝗘. ✌️ @houseof_victory
USC Football ✌️
@uscfb4 Sep 2024
That Trojan defense was on full display this weekend. New episode of 'Only USC — A Season Through the Eyez of the Trojans’ streaming soon 🍿✌️ presented by @houseof_victory
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SQUAD 🥹✌🏼
Jennifer Cohen@ADJenniferCohen2 Sep 2024
Our guys won the fistfight and it’s great to battle with this team every single day! ✌️
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Winter is coming… and by winter I mean football season 😏✌🏼
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Stank in the wild spreading Trojan cheer 😂✌🏼
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What a year with this awesome Trojan and future AD! BIG things ahead in 2024 and beyond✌️
Sam Adams@USC_SamAdams17 Aug 2024
Final Friday before it all begins… 🌊✌🏼
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Final Friday before it all begins… 🌊✌🏼
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“Today is a monumental day in the storied history of USC Athletics, as we officially become members of the Big Ten Conference.” @ADJenniferCohen on the State of Troy as USC moves into the @bigten ⤵️

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What a year it’s been! Beyond grateful for our student-athletes, coaches, staff, and all of the Trojan Family who supports us. Lots of work and exciting times ahead! ❤️💛
USC Trojans
@USC_Athletics2 Jul 2024
End of the year. End of an era. Looking back at an unforgettable Year in Troy!

USC Athletics: Year in Troy 2023-24

Music by Baltic House Orchestra 🎶

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