📢 Why do fantasy sports players stop playing, and what brings them back? Our new research report, Break in Play: How fantasy sports can retain players, is out now. Drawing on conversations with fantasy operators, technology providers and content creators, we explore what drives disengagement, how organisations can respond and what encourages players to return. 📖 Inside: • Real-world industry case studies • Insights into player motivation and engagement • A five-part practical playbook for retention 🤝 Thanks to everyone who contributed their experiences and perspectives. @Telegraph @SolioAnalytics @playnimbusapp @FFH_HQ @Pras_fpl @FPL__Raptor and Fanfuse Read the introduction here: ukfsf.org/break-in-play. The full report is available to UKFSF members. It's free to join: ukfsf.org/join #FantasySports #FantasySportsResearch #PlayerRetention #SportsInnovation #UKFSF

What keeps fans coming back? Issue 02 of The Differential, the monthly newsletter from the UKFSF, looks at fantasy as a retention tool, what fans want from digital sports experiences, and our new Break in Play research. The Differential is available to UKFSF members - you'll receive the latest edition when you join. Membership is free. 👉 ukfsf.org/join

🏆 What matters more in fantasy football: winning or community? We asked players at Fantasy Football Fest. Some didn't hesitate. Others suggested the two might not be as separate as they seem. What matters more to you? 🎬 ukfsf.org/fantasy-football-i… #FPL #FantasySports

🎤 If information is everywhere, what is a fantasy creator actually for? We asked @HollyShand , @FPL__Raptor and @Pras_fpl what they think creators bring to the game. Their answers 👇 📖 Full UKFSF analysis: ukfsf.org/behind-the-screen #FPL #FantasySports

🤖 Data. Models. Specialist tools. Now AI. Fantasy football content is changing, but what does that mean for the role of the creator? We explored the question with @HollyShand , @FPL__Raptor and @Pras_fpl at @ff_fest. 📖 Read our latest article, Behind the Screen: The real life of a fantasy football creator👇 ukfsf.org/behind-the-screen #FPL #FantasySports

📊 Data or vibes? With more fantasy information available than ever, is the real challenge now finding the information or deciding what to do with it? We asked players how they actually make their decisions. 🎬 Full film free to UKFSF members - it's free to join 👇 ukfsf.org/fantasy-football-i… #FPL #FantasyFootball #FantasySports

⚽ Does fantasy make you more engaged with football... but not always make you enjoy it more? We asked players how fantasy changes the way they experience the sport. 🎬 Fantasy Football in 2026: What Players Really Think Full film available free to UKFSF members 👇 ukfsf.org/fantasy-football-i… #FantasyFootball #FPL #FantasySports

What really matters to fantasy football players? Data? AI? Winning? Community? We asked players at Fantasy Football Fest 2026... and got some very different answers. 🎬 Watch the trailer below Full film available to UKFSF members (it's free to join): ukfsf.org/fantasy-football-i…

Fantasy football is back, but the model around it is changing. That’s one of the themes in Issue 01 of The Differential, the new monthly newsletter from the UKFSF. Each month: research, industry developments, community insight and the ideas worth watching. Free to UKFSF members: ukfsf.org/join

We're heading to @FF_Fest 🔍 Catch our founders Tim Part, Andrew Ferguson & Holly Shand there. Plus @HollyShand is on stage at 5pm Saturday for "Behind the Screen: The Life of a Fantasy Creator" with Ross (@FPL__Raptor) and Pras (@Pras_fpl). Come find us and say hello 👋

With just 24 hours until the GW1 deadline, we’re opening up the UKFSF mini-league. Take on @HollyShand , @FFH_Fergi and fantasy sports experts from across the industry - and earn the all-important bragging rights. Join the UKFSF for free to get the league code 👇 UKFSF.org/join You’ll find the code in your welcome email. #FPL #FantasyPremierLeague #FantasySports #UKFSF

Who actually plays fantasy sports in the UK? We just published the deepest look yet. Fantasy sports in GB are played by an estimated 4.2 million, with five distinct audience segments identified. Our first report is out now 👇 ukfsf.org/profiler

Introducing the UK Fantasy Sports Forum 🔍 An independent, not-for-profit forum for research, discussion & collaboration across UK fantasy sports. We're also publishing our first research today. #FantasySports #SportsBusiness Find out more 👇 ukfsf.org