Uniquely South African research-based marketing insights, analysis and trends. Formerly the UCT Unilever Institute of Strategic Marketing.
University of Cape Town
Joined August 2014
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The South African narrative on youth often misses those with sought after degrees, mega ambition and a bright future..
We looked at how over 700 young professionals spent their #First100Paychecks
Thanks to @UCT_news @LibertyGroupSA @KayaON959 for the support
UCT Liberty Institute of Strategic Marketing retweeted
💫The Celebration Economy in South Africa
New research from the UCT Liberty Institute of Strategic Marketing, based on a survey of more than 2,000 South Africans and over 100 in-depth interviews, explores the role celebrations play in our lives.
Despite a challenging economy and rising cost of living, more than 90% of South Africans say they love to celebrate.
The report draws on primary research conducted by the UCT Liberty Institute of Strategic Marketing in 2025
#TheBestTInTheCity with @tboseZA is broadcasting LIVE at Melrose Arch.
➡️ Thursday 1 October
➡️ 9am - 12pm
#UCTLibertyInstitute
kaya959.co.za
Thanks for your support of our work @KayaON959
💫The Celebration Economy in South Africa
New research from the UCT Liberty Institute of Strategic Marketing, based on a survey of more than 2,000 South Africans and over 100 in-depth interviews, explores the role celebrations play in our lives.
Despite a challenging economy and rising cost of living, more than 90% of South Africans say they love to celebrate.
The report draws on primary research conducted by the UCT Liberty Institute of Strategic Marketing in 2025
#TheBestTInTheCity with T-bose is broadcasting LIVE at Melrose Arch.
T-bose spoke to:
🎙️ Paul Egan, MD UCT Liberty Institute
🎙️ Graham Easton, Head of Insights and Research at UCT Liberty Institute
#UCTLibertyInstitute
kaya959.co.za
UCT Liberty Institute of Strategic Marketing retweeted
South Africans’ love for celebration is driving a multibillion-rand economy, but a “party now, worry later” mindset is putting increasing pressure on household pockets. A new study by UCT's Liberty Institute of Strategic Marketing titled “The Celebrations Economy 2026” explores why South Africans celebrate, how much they spend and what this means for businesses and marketers.
Read more: qr.link/74L6lJ
@Commerce_UCT
UCT Liberty Institute of Strategic Marketing retweeted
South Africans’ love for celebration is driving a multibillion-rand economy. A new study by The UCT Liberty Institute of Strategic Marketing titled “The Celebrations Economy 2026” explores why South Africans celebrate, how much they spend and the impact. bit.ly/4dOqwZ9
UCT Liberty Institute of Strategic Marketing retweeted
South Africa’s graduates are not just shaping the future workforce - they are emerging as one of the nation’s most dynamic and influential consumer segments, according to a groundbreaking new study.
🎙️Neo Makhele, Chief Strategy Officer of Ogilvy South Africa
@tboseZA is broadcasting LIVE at The Venue, Melrose
➡️Thursday 2 October
➡️09h00 - 12h00
Brought to you by UCT Liberty Institute & @LibertyGroupSA
#TheBestInTheCity #First100Paychecks
kaya959.co.za
UCT Liberty Institute of Strategic Marketing retweeted
A new study by UCT's Liberty Institute of Strategic Marketing reveals that South Africans travel in different ways, and they have developed diverse coping mechanisms to deal with their commute.
Read more: qr.link/NGdkLE
@UCT_Institute
UCT Liberty Institute of Strategic Marketing retweeted
UCT Liberty Institute study reveals R1 Trillion graduate spending power, but gender pay gap still lingers. businessreport.co.za/persona…
UCT Liberty Institute of Strategic Marketing retweeted
🔴UCT Report Reveals South African Graduates View Degrees as Valuable Investment Despite Tough Path to Adulthood🔴
Cape Town, 08 October 2025 – A fresh study from the University of Cape Town’s Liberty Institute of Strategic Marketing shows that most South African graduates still believe their degrees are worth it, but many struggle to step into full adulthood and financial freedom.
Read more⬇️⬇️⬇️
centralnews.co.za/uct-report…
#UCT #centralnewsza
UCT Liberty Institute of Strategic Marketing retweeted
[COMING UP] SA’s young professionals are entering their financial prime, wielding over a trillion rand in spending power. A new report from the UCT Liberty Institute sheds light on how this educated, ambitious group is shaping the future economy. We speak to Zandile Makhoba for insights. #SouthAfricanMorning #DStv403 #DStv194
UCT Liberty Institute of Strategic Marketing retweeted
A new report by UCT's Liberty Institute of Strategic Marketing has revealed that South African graduates find the transition to adulthood more challenging than ever.
Read more: qr.codes/OnUMHT
3 hours, 4 speakers and a panel… young professional markets are not just about TikTok and stress management… we looked at what 700 graduates had to say about their #First100Paychecks (amazing insights from Nqobile Bundwini, Siphiwe Dlamini, Martin Neethling & Neo Makhele)
UCT Liberty Institute of Strategic Marketing retweeted
"The First 100 Paychecks Report: Unlock the Potential of Graduate Professionals."
The study explores the journey of new graduates beyond university:
📚How they transition into the workforce
📚Establish themselves as professionals
📚Navigate a formative life stage marked by pivotal milestones (financial, personal, and social)
@tboseZA is broadcasting LIVE at The Venue, Melrose
➡️Thursday 2 October
➡️09h00 - 12h00
Brought to you by UCT Liberty Institute & @LibertyGroupSA
#TheBestInTheCity #First100Paychecks
kaya959.co.za
LAUNCHING our latest report in two weeks!!
South Africa's high value young consumers! We explore the passage to new brand relationships as these graduates commence their high-net-worth journey.
The event is mainly for our members, but we have some seats available.
So encouraging to see @UCT_news Head of Management Studies @Davidmaralack supporting an amazing initiative between @WesternCapeGov, @SAFA_net (Cape Town), @GoldenArrowBusses and @MTNza... Too many kids not making their games due to lack of transport. This changes everything 👌🏽
UCT Liberty Institute of Strategic Marketing retweeted
Check out my latest article: Why is Capitec expanding its ATM reach while most other banks are scaling theirs back? linkedin.com/pulse/why-capit… via @LinkedIn
UCT Liberty Institute of Strategic Marketing retweeted
According to @UCT_Institute of Strategic Marketing, South Africa's working class is growing, along with their spending power. Despite economic challenges, the 'Majority Report 2025' reveals a 67% increase from 9 million to 15 million people: bit.ly/3QYH9Wd.
Thank you @Commerce_UCT
The UCT Liberty Institute of Strategic Marketing's The Majority Report 2025 places SA's working class in the context of its expansion (from 9 million to 15 million - 67%) and great spending power. bit.ly/4hPX3Ob
UCT Liberty Institute of Strategic Marketing retweeted
They don't collect race data for some reason. But this is from the UCT Liberty Institute. Let me know if you want more info
UCT Liberty Institute of Strategic Marketing retweeted
UCT’s Liberty Institute’s ‘The Majority Report 2025’ places SA’s working class in the context of its expansion and great spending power. Read more: qr.link/2kbIQo
