creative director @rubbrbandhq

Joined February 2026
Day 1 of 30. Lawrence of Arabia. One of the greatest cinematography achievements in film history. No reference images. No color palettes. No crew. Just a prompt. This is the ceiling of what AI image generation can extract from pure language and I wanted to find out exactly where that ceiling is. Freddie Young spent months in the Arabian desert with 65mm Panavision cameras and the actual sun as his key light. I had a text box. No disrespect to the legend. Every pixel here is a tribute to how precisely his visual language can be described and how far prompt engineering has come. 30 films. 30 cinematographers. Zero reference images. Follow along. 🎬
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JK-UCMJ retweeted
Results Pending. New commercials dropping in October.
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what matters is rarely at the center of the frame
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mountain life is built from small rituals repeated across generations
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right now the best in the business, well deserved team 🖖
Last week Physion Labs published an independent benchmark of AI video agents. Invideo wasn't in it. We requested them to include us. Results are out. invideo Agent One is #1. We are number #1 on 12 of the 16 individual metrics. Never falling below #2
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records of what remained
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in a mad world, only the mad are sane
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What begins as costume slowly becomes character
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Voyeuristic observation
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The space between two people says everything
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Framing the separation, not the subject
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the lens doesn't always need a clear view to see something true
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Reality layered itself for a fraction of a second
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to make AI art actually good, the person using the tool has to stop accepting the easy, pretty defaults
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A shift in perspective, a change in time.
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Pretty sure @rubbrbandHQ stole it!!
What happened to creativity?
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The night changes depending on where you look. Created in @stages_ai. Can you guess which image tool I used? ;) @dustinhollywood
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Brilliant!! I can't imagine completing all this stuff in 10 days. Would actually like to have a conversation with this guy Vinu.
I made a live-action series – 'Penumbra' – on invideo’s Agent One without the screenplay, pre-production plan or script locked going in. I started with a vague idea about two characters and built the episode scene by scene, pulling references on the fly and brainstorming with the agents the way I would with a real crew.Had around 20-25 agents working in parallel by the end of it. Took me ~10 days. ~$6,540. Full breakdown in the video and the thread.
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There is some serious ambition behind this project
I'll stay on the shore but still gaze at the sea, I remember the fallen and they think of me... For our souls in the ocean together will be. (screen test, using an old ship design)
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The Last Warm Light
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The Ritual of Being Seen
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