..and explained how font design can influence all our senses, including taste. “The best thing I learnt today, I think, was to challenge a lot of my biases, and a lot of the things I assumed about typography were totally wrong,” says D&AD Masterclass attendee Oscar Ingham. (2/3)

Intrigued? Join @typetasting on 20 Oct and learn how to use typography to convey emotion and connect with audiences in ways that go far beyond aesthetics. 💭Whether you’re a seasoned pro or simply interested in type, this Masterclass is for you. Book now: bit.ly/3Pakw0G

Curious? Sarah returns to D&AD to lead another @TypeTasting Masterclass on 20 Oct. It's perfect for any creative wanting to get stuck into type and find out how it makes a real difference to design. Spaces are limited, so go to D&AD to book your spot now 👉bit.ly/3Pakw0G

Here's a look at the last @TypeTasting Masterclass, where our attendees explored how type can affect our senses, emotions and actions in many different ways. In this hands-on workshop, they gained a deeper understanding of just how powerful fonts can be. (2/3)

Does a great font choice go beyond aesthetics? If so, how? 💭 @TypeTasting's Sarah Hyndman has the answers in her immersive D&AD Masterclass, ‘Exploring the Psychology of Typography’: a deep dive into using the power of typography to connect to audiences on a deeper level. (1/3)