“Today, the biggest indicator of college choice is brand. 50 years ago it was distance from home. Knowing your authentic personality as an institution is the single most important factor in branding.” — @adpoulin#carnegiedartlet
Psychographics: this is the harder stuff. What do people believe? What will motivate them to take action? This is the qualitative data. To get this, you actually need to talk to people. @TylerBorders#carnegieconf
Its not the literal facts that make you special. What is your ethos, your unique WHO are you? Small class sizes and personal attention is NOT unique #carnegieconf @CarnegieComm @TylerBorders