Tyler Borders (@TylerBorders) header
Tyler Borders (@TylerBorders) profile picture

Chief Innovation Officer, Carnegie Dartlet. Creator of organizational reputation and change strategy.

Wherever the plane lands
Joined June 2008
Photo by Tyler Borders (@TylerBorders)Photo by Tyler Borders (@TylerBorders)Photo by Tyler Borders (@TylerBorders)Photo by Tyler Borders (@TylerBorders)Photo by Tyler Borders (@TylerBorders)Photo by Tyler Borders (@TylerBorders)Photo by Tyler Borders (@TylerBorders)Photo by Tyler Borders (@TylerBorders)Photo by Tyler Borders (@TylerBorders)Photo by Tyler Borders (@TylerBorders)
“Today, the biggest indicator of college choice is brand. 50 years ago it was distance from home. Knowing your authentic personality as an institution is the single most important factor in branding.” — @adpoulin #carnegiedartlet
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Tyler Borders retweeted
Psychographics: this is the harder stuff. What do people believe? What will motivate them to take action? This is the qualitative data. To get this, you actually need to talk to people. @TylerBorders #carnegieconf
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Tyler Borders retweeted
Its not the literal facts that make you special. What is your ethos, your unique WHO are you? Small class sizes and personal attention is NOT unique #carnegieconf @CarnegieComm @TylerBorders
Tyler Borders retweeted
Every year, the @dartlet brand personality drives our event imagination. Hard to get more epic than whale sharks (and our partner @CarnegieComm)
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Tyler Borders retweeted
Pride, history, and power. @dartlet is back on the @UofAlabama campus for message training and #gameday – at Tuscaloosa, AL
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