Insight and consultancy. Combining client-side expertise with agility and flexibility.
Joined March 2018
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Deep Blue Thinking retweeted
The Market Research Society has announced the finalists for the Research Live awards for 2024, including the categories of agency of the year, best place to work and innovation of the year:
research-live.com/article/ne… #mrx
Deep Blue Thinking retweeted
You may have heard the devastating news that the Maldives government intends to reopen longline fishing, which would decimate the ocean’s biodiversity.
Sign the petition #AgainstLonglining through the link below!
bit.ly/3AuLMSL
Reposted from: Blue Marine Foundation
Deep Blue Thinking retweeted
Mark Ritson: Pre-testing ads is not divisive, it’s a no-brainer
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better marketingweek.com/ritson-pre…
Deep Blue Thinking retweeted
Pippa Crerar, @GdnPolitics : "We're in a very different landscape since 1997. There was greater trust in politicians. A new government can boost trust. Perhaps a new government is a pre-requisite for greater public trust." #mrx #MRSLive
Deep Blue Thinking retweeted
Parcel delivery firm DPD have replaced their customer service chat with an AI robot thing. It’s utterly useless at answering any queries, and when asked, it happily produced a poem about how terrible they are as a company. It also swore at me. 😂
Deep Blue Thinking retweeted
We have written to telecoms companies calling on them to halt plans for any unpredictable inflation-linked price hikes this April
If companies fail to act, millions of consumers will be stuck in a lose-lose position: cough up the extra money or face hefty exit fees to leave.
ALT To all those broadband and mobile companies hiking up prices beyond inflation, It's not fair and you need to stop. For years you’ve got away with locking customers into mobile and broadband contracts and then increasing your prices, often above the rate of inflation. Consumers are trapped. We have to cough up extra money to pay for your unpredictable price hikes, or in many cases pay exorbitant exit fees to leave the contract. For us, this lose-lose situation was bad enough when inflation was low. But then you hiked prices by up to 17%* during the cost of living crisis. And now you’re plotting to increase prices again. After the inflation data gets published, new price rises could cost us more than £400 million** from April. Your regulator, Ofcom, has found that these unpredictable price hikes are causing ‘substantial consumer harm’. You have the power to stop them, right now, for all your customers, so we're calling you out. It's time to play fair. Yours sincerely, Which?
Deep Blue Thinking retweeted
Deep Blue Thinking and Checkatrade have won the Research Live Business Impact of the Year UK award at the 2023 MRS Awards:
research-live.com/article/fe… #mrx
Deep Blue Thinking retweeted
Bravo @TweetDeepBlue and @Checkatrade for winning the 2023 Research Live Award for Business Impact of the Year UK, sponsored by @CintGroup #MRSawards
Deep Blue Thinking retweeted
The 2023 @researchlive Award for Business Impact of the Year UK, sponsored by @CintGroup goes to @TweetDeepBlue & @Checkatrade. Their emphasis on the results and impact of their work set them apart & the way their research evolved into a campaign was unique. Bravo! #MRSAwards.
Deep Blue Thinking retweeted
AI analogy from Ade Ososami @Kokoroglobal at today's @TweetMRS Data Driven Insights conference: We cook & don’t understand the tools (a blender), but are still able to make a meal with them. But meals we create are not on a par with a Michelin-star chef using same tools #MRSlive
Deep Blue Thinking retweeted
Independent insight consultants really do deliver.
Huge congrats to this year's Finalists of the Award for Independent Consultants.
theicg.co.uk/award-for-indep…
Deep Blue Thinking retweeted
Happy #WorldMantaDay from the manta family, on our favourite day of the year!
📲 For more information, visit our website by clicking the link below:
bit.ly/2HR34vr
#WorldMantaDay #MantaConservation #MantaTrust
Deep Blue Thinking retweeted
Good morning all. 6.25am and you can turn the internet off already cos @wightlinkferry has won today.
Deep Blue Thinking retweeted
Kenny Imafidon – founder and chief executive at ClearView Research – has written a memoir, That Peckham Boy, which explores the experiences of people at the fringes. Katie McQuater caught up with him to talk how researchers can foster optimism:
research-live.com/article/fe… #mrx
Deep Blue Thinking retweeted
***DEADLINE EXTENDED***
Click the link below for more information on the role, requirements and application process.
bit.ly/2twxJGv
Contact tam@mantatrust.org to apply.
*Please note: we are only able to accept Maldivian candidates for this recruitment.
Deep Blue Thinking retweeted
***JOB VACANCY***
We're thrilled to announce a new job vacancy as an Assistant Project Manager for the Maldives Manta Conservation Programme (MMCP) in Laamu Atoll, Maldives! 🏝️
Click the link below for more information:
bit.ly/2twxJGv
Deep Blue Thinking retweeted
System 1 have done a brilliant analysis of the papers in the IPA Databank
Campaigns that have a fluent device (ie a fictitious character who is central to the drama of the ad, like the Meerkats or 118 runners) are 31% more likely to generate v large profit gain
In Lemon
Deep Blue Thinking retweeted
'For 35 years of my life I thought the London Marathon was about running'
Deep Blue Thinking retweeted
✨Thank you!✨
A huge thank you to everyone who donated to our RahVeshi Fund, your donations have been DOUBLED by The Green Match Fund and we have reached our fundraising target!
To read more about the RahVeshi Fund, click the link below!
bit.ly/3VcUnzV
Deep Blue Thinking retweeted
Attention all ocean lovers! 🌊🐠
Only 2 more days left to have your donation DOUBLED by the Big Give's Green Match Fund, to support locally driven marine conservation efforts in the Maldives.
Click the link below to donate now!
bit.ly/3mqIDwK
#BigGive