A6: It's sounds simple, but asking about the systems used to store data and basic security access things (e.g., UN/PW) can be a simple start to understanding if a prospective vendor has a data-privacy strategy. #EthicsMonth

Re-sharing this link for #EthicsMonth thread so they can compare a compliance-based vendor assessment to their current approach: essendis.com/cybersecurity-a… #client Asking tough questions about data storage is a must!

A4: Trusting partners to use data ethically/legally should *NOT* be taken for granted. The mistake will be because of ignorance, but that's not a defense. Develop and conduct a Vendor Risk Assessment for tech partners and agencies if they are managing private data. #EthicsMonth

@StefMoore can attest to the inclusion of this "Are robots being ethical with our data?" question at @MktgAi's conference. The answer is "NO, not unless you train the robot to be ethical." I'll need to draw from Asimov on that one, but it's worth paying attention to. #IRobotJokes

A3: Asking for data via an online form, there should always be a disclaimer up front about how the info will be stored/used -- beyond the incentive, i.e. whitepaper/coupon/magic unicorn video. Often, the secondary data purpose comes after the collection happens tho. #EthicsMonth

Explaining the technical things in everyday words and using analogies to IRL privacy are key to ethically communicating. I've not seen this standard in legal write-ups, but perhaps it's implied?

A1: Storage of consumer data screams like the most important issue, IMO. Data breaches are real and their frequency is increasing. Contact info (even an email address) is PRIVATE and #PR/#Marketing pros need to make sure this data is stored securely. #EthicsMonth