You wanna hear a dirty little inside secret they don’t want you to know?? American-raised #beef — BORN in the USA, RAISED in the USA, and processed in the USA — is worth MORE overseas in places like China than it is right here at home. Let that sink in… 🥵 Meanwhile, we IMPORT #cattle and #beef from countries like Mexico, Paraguay, Argentina, Brazil, and others to sell to the American people. Very American of us… NOT. 🇺🇸 Think about how backwards this is: American ranchers raise some of the highest-quality #beef in the world. When foreign buyers are willing to pay a premium for it, that beef gets exported. Roughly 80% of American raised beef is exported. Meanwhile 90%+ of store-bought beef is imported. The BIG 4 packers (aka MAFIA) are going to source cattle and beef wherever the numbers make the most sense. Their job is to maximize margins and returns — and that can mean importing lower-cost beef while premium American beef heads overseas. And who gets caught in the middle? The American rancher and the American consumer. To me, this is COMPLETELY backwards. We’re willing to ship premium American-grown #beef halfway around the world while stocking our very own American grocery counters with imported beef produced under standards and practices most consumers know absolutely nothing about. Where was it raised? What was it fed? What production standards were followed? How many hormones-pesticides-vaccines were used? How was the animal even treated?????? Most importantly: Does the American consumer even know where their beef actually came from? 🤷 We can do better. We DESERVE better. And we should DEMAND better. See this cow? It’s ours. It was born and raised right here in TEXAS, and will end up on a plate right here in AMERICA. 🇺🇸 Period. End of story. We won’t be bullied or pressured to the point that we sacrifice what we believe in. We are Americans feeding America. 🇺🇸 Know where your beef comes from. Buy local. Support your ranchers. Support your farmers. Support American agriculture. 🙏🥩🇺🇸 Respectfully, Tim Elkins Owner, Elkins Cattle Co.