Ex-Journalist, Ex-Expat. Currently at large in Seattle, USA. Exploring ecommerce and Amazon as director of content @content26. Opinions are my own.
Seattle, WA
Joined November 2013
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Trinity Hartman retweeted
Excited to assist @HarvardBiz in their recent article! They mention 3 critical steps needed to design effective, Amazon product pages using our research and data: know your brand and product, audit your design assets, and create the customer experience.
ow.ly/Aye650xbcrg
Research shows that succeeding on Amazon requires "just right" product page content. Congrats to @content26 & @UWFosterSchool for today's #HBR article! hbr.org/2019/11/how-to-desig…
Amazon beta-launched an A/B testing tool for A+ content that will (fingers crossed) quantify the effectiveness of enhanced content. content26.com/blog/amazon-la…
Trinity Hartman retweeted
.@mwhitec26 from @content26 delivers #DTS2019 Keynote Part 2. Starting strong with "start with strategy and then the technology". It's how we breathe in digital marketing, gang. Strategy and goal are of the utmost importance.
Smart brands are figuring out how to use voice as an overlay for all of their customer touch points. hbr.org/2019/05/how-voice-as…
The speech and voice recognition market is forecasted to reach $4.95 billion by 2026 growing at a CAGR of 21.9% ow.ly/agAJ50pFLMS
From @Profitero: "73% of consumers say detailed product content is a key factor when searching for and buying products online." insights.profitero.com/05201…
"Alexa and other smart speakers are upending shopping...serving as a 'traffic cop' directing purchases," Prof Z. John Zhang via @CNNMoney money.cnn.com/2018/05/10/new…
"Unless you have a strategy that puts customers first on Amazon, you're going to lose" @mwhitec26 webinar with @Salsify.
Its time to become less physical and get digital xitter.cf/Nielsen/status/9791159…
The number of FMCG brick-and-mortar stores in the U.S. declined last year. While the dip represented just 0.3% of the total, the 1,047 store closings is far from immaterial. nlsn.co/6010Dn4lj
"After surpassing Flipkart in 2016 for the first time, Amazon has strengthened its position as metropolitan Indian consumers’ preferred online retail destination,” from Forrester Research qz.com/1235293 via @qzindia #ecommerce
Will artificial intelligence be a navigation tool for the future of ecommerce? #cioreview via @cioreview cioreview.com/news/artificia…
Amazon dominates the online sales of four major toy brands: Lego, Mattel, Hasbro and Nintendo products #ecommerce shop.pe/qfQHET
Especially important advice when developing your #Amazon strategy. Great insights from #shoptalk18 xitter.cf/mattgunn/status/976549…
This is good to keep in mind when brick and mortar store closure news appears. #shoptalk18 xitter.cf/KR_DianaS/status/97655…
Consistent message of #shoptalk18 today. Future is #digital + physical store, not one or the other. The store is alive and well, just evolving to do and be more for shoppers!
Ring ring - Amazon here! Amazon utilizes it's new acquisition to have buyers' orders be delivered inside their homes to help deter theft and prevent fresh food from spoiling. ow.ly/2sRF30iWSVh @chrishpetersen @retailwire
Target steps up its game in a bid to earn the loyalty of the customer base it shares with the Amazon Prime program: higher income, younger and better educated. Great article by @daphnehowland. xitter.cf/RetailDive/status/9762…
.@Target, which shares a core customer base with @amazon's formidable #Prime program, is hoping the new tier could be a ramp to its full Redcard membership.
retaildive.com/news/target-t…
