Build Global Software Products and Teams with Reliable Outcomes, at Better Market Economics in Africa
Nigeria
Joined February 2017
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The heaviest heartbreak for a founder doesn’t happen at a failed launch, it happens when you skip Day Zero. They die from quiet, overlooked misalignments in Week 1. Don't rush past the foundation.
Great product with no distribution = dead startup.
Average product with strong distribution = real business.
What’s then is the point?
Here’s the game 🧵
5. Pick 1 channel:→ Cold outreach→ Communities→ Content. (Yours might be different). Make your research
And go deep.
6. Most founders quit too early.
Distribution compounds.
4. Real signal of PMF:
Users would be disappointed if your product disappeared. Shows you have really solved a problem or you have created a compelling solution.
5. Instead of asking:“How do I grow?”
Ask:“Why aren’t they staying?”
Most ideas feel good.
Few are worth building.
Pre-vet your assumption rigorously :
- Are people already solving this manually?
- Are they frustrated doing it?
- Are they paying for alternatives?
- Is the pain frequent?
No pain = no product.
Ideas don’t matter.
Problems do.
Struggling with pricing? Start here:
- What value do you create? (time, money, risk)
- Who feels this pain the most?
- What are they already paying today?
- Price slightly above alternatives if you’re better
Cheap is not a strategy.
Clarity is.
How to scope a real MVP (that actually ships):
- Define 1 specific problem
- Pick 1 clear user type
- Identify the core action (what must happen?)
- Remove everything “nice to have”
- Ship in days, not weeks
If it takes a month, it’s not an MVP
Overbuilding = delayed learning.
Build Global Software Products and Teams with Reliable Outcomes, at Better Market Economics in Africa
