The Power of Branding: It’s in the Little Things Last week, I was sitting at my desk, sorting through follow-ups, and I kept glancing at this small foam football sitting next to my phone. I couldn’t even remember where I got it, maybe the @creisummit? But it had one word on it that kept pulling my attention: @TreppWire, Inc. That football may seem like a goofy desk trinket to some, but for me, it’s a powerful branding tool. Every time I see it, I’m reminded to call Trepp and today I finally picked up the phone and did just that. The lesson here is simple: branding doesn’t always have to be loud to be effective. Sometimes, the smallest, most unassuming item can be what keeps you top of mind. And in a business where relationships matter more than anything else, staying top of mind is half the battle. So ask yourself: what are you doing to make sure the people who matter most are thinking about you when it counts? Sometimes, the follow-up call, the new deal, or the next big opportunity starts with something as simple as a foam football.