Hey all, Happy New Year! A little belated, but it's still January... We’ve been busy with a lot of updates and a new look to our app for easier navigation. New Home Screen & Navigation ➡ We’ve completely restructured how you navigate and access Profiles, Watches, and Contacts with a new home screen. ➡ When you login, you can see all of your Trender items “at a glance” and get to them quickly. You’ll also see any items that are currently running or in queue without having to jump around to different areas of the app. Email Icebreakers: Company & Offering ➡ Now you can enter information about your company and product to blend with your Profile’s personal information. This helps generate more targeted and “to the point” intro messages. ➡ Simply enter your company information via the Settings menu and you’re all set! Profile Improvements We continue to make improvements to the Profiler experience, here are the latest: ➡ Phone & email for all Profiles ➡ Icebreaker Regenerate What We’re Working On Now  Chrome Extension:  Support for Hubspot Contacts & View Profile Information  (End of January) We’ve got big features coming up for the Chrome Extension! 🔜 Ability to view Profile information via the Chrome Extension for Hubspot, LinkedIn, and LinkedIn Sales Navigator. You can get all the information at your fingertips instead of viewing in our web app. 🔜 Ability to initiate Profiles from Hubspot. Now you’ll be able to run a Profile from Hubspot Contacts. Hubspot Native Support:  Initiate Profile, View Profile Insights & Icebreakers (Late January - Mid-February) This is gonna be big! Imagine having a full contact intelligence engine, automatic email icebreakers, and dynamic sequencing capability - ALL in HubSpot... 🔜 We’re building a Hubspot app so you can initiate profiles and see Profile Insights & Icebreakers directly in Hubspot. We’re very excited about this because you can leverage this data within Hubspot for emails, messages, sequences, and campaigns. 🔜 With native support in Hubspot, you’ll be able to run sequences that fill in Icebreaker information dynamically within your templates. 🔜 We’ll be providing icebreakers as Subject Line, Preview Text, and Body for the best flexibility to use in your HTML templates, messages, etc. Public API:   Profile Services 🔜 We’ll be releasing more API services specifically to create and manage Profiles. If you’re not a Hubspot user, you can use our API with integration services like Zapier & Workato to easily create and synchronize your trender.aiprofile data with your other business apps. We’re here to help! If you have any questions, want to learn more about the new features or what’s coming up or have product ideas, I’d love to chat! Thank you so much for your support and feedback!  And by the way, here's what out new Home Screen looks like...

The world of SDRs and email will soon change significantly. Starting Feb 1 there will be new rules from Google and Yahoo. The TLDR: Starting February 2024, Gmail will require the following for senders who send 5,000 or more messages a day to Gmail accounts: Authenticate outgoing email, avoid sending unwanted or unsolicited email, and make it easy for recipients to unsubscribe. If you don’t believe it, there is a link to Google’s email sender guidelines in the comments. At Trender, we’re going to make it easy for you. 1️⃣ Our email icebreakers are tight, to the point, and contain material highly relevant to contact you’re reaching out to. 2️⃣ You can easily add in your product or value proposition. 3️⃣ And if you don’t like the content, you can quickly re-generate the email with one click. Make sure you study up and pay attention to these new email changes, and don’t miss this opportunity to sharpen your outbound email strategy. Otherwise, you’ll get dinged.

Quick beginning of the year trender.ai product update: First off, the main thing we’re hearing is Trender all but eliminates the need for SDR research. SDRs can spend up to 5 hours a day on research alone. Trender completely takes this off the table. With one click, users can generate a comprehensive contact profile directly from LinkedIn or LinkedIn nav. This includes insights into the individual, background, interests, personality, email icebreakers, web roundup, and curated social feed. Lots of really cool stuff in the roadmap. Here’s where we’re at as we kick off 2024. Today: 🚀 Updated data model with LinkedIn Profile & Public Web Data Updated Insights (Smart Brevity style) 🚀 Updated Social Feed (new tab, looks like existing Watches) 🚀 Email Icebreakers (new tab, 3 generated conversation starters, copy/paste) 🚀 Web RoundUp (new tab, listing of public news & video) 🚀 Updated home screen (see image) HubSpot integration is on deck for January: 🚀 HubSpot v1 app (all the native Trender web app functionality but in HubSpot) Via Chrome extension in HubSpot generate a contact or company profile with one click 🚀 Within HubSpot generate a contact or company profile via SQL trigger 🚀 Auto generated email icebreakers including subject line 🚀 Integrated contact card for Insights and Icebreakers 🚀 Dynamic sequencing in HubSpot - automatically kick off a 3 email sequence 🚀 Hubspot App Marketplace Listing We’re super excited about our HubSpot integration. We’re currently working with a bunch of early testers and Design Partners. If you’re a CRO at a B2B SaaS and want more velocity from your SDR team, ping me at [email protected] we can get you on the invite list. #socialselling #hubspotpartner #b2bmarketing #b2bsaas #sdrs #bdrs

Happy Hanukkah from the Trender team!

Happy Thanksgiving everyone!

Contact intelligence is where B2B sales is headed. Some cool new features on deck with @TrenderTag #buildinpublic

The team's been eating their own dog food lately. We’re getting geared up to raise a seed round. Someone had sent a list of seed VCs focused on AI. Hmm, a good list. So, we uploaded the list into Trender, created and mapped a VC persona (all the popular titles: Founder, Managing Director, Partner, etc.) and ran a job. One of the VCs we’re looking at is Innospark, specifically Matt Fates. One of the Trender investors suggested he’s the guy. Trender found him, immediately pushed Matt’s contact into HubSpot and an email was fired off. Will we hear from him? Who knows. It took about 30 minutes to run the job. There were 65 investors on the list with an average of 15 contacts at each. It took another 15 minutes to curate the list and push the contacts I wanted to HubSpot. And then another 5 minutes to write this post 🙂

🎯New Trender.ai features 1. Social profiles: Trender now gives you the ability to generate a prospect profile based on their most recent activity on social media 2. Prospect SMTYKM: You can now get a better sense of who they are, what’s important to them, their style on social, and who they mention the most 3. Integrated chat: You can now generate an icebreaker email or DM directly in Trender based on prospect social data In progress: 1. V2 profiler to include web data 2. One click profile generation from LinkedIn 3. One click integration to HubSpot and Salesforce

Are you an SDR, a Sales AE or even in BD? Tired of prospecting with minimal results?😟 Know what? You need more context in your outreach. Sign up for your free Trender.ai account and check out our new AI Profiler and Chat bot. ⤵️ #SMTYKM

Super excited today to formally announce the Trender Contact Intelligence Platform for Sales So what is it? Let’s get into it. It’s a new approach to prospecting that automates the time it takes to find, track and engage customers. It eliminates a ton of SDR friction. It’s based on AI. The platform leverages search and AI to quickly assemble fragmented buyer data into a cohesive, easy to read contact profile. ➡️Find prospects automatically - just map your target persona to an ICP and go ➡️Monitor prospects - track and monitor top prospects across social media ➡️Profile prospects - find and aggregate individual and company data across web and social for an at-a-glance buyer snapshot It integrates seamlessly into your CRM. And a Chrome Extension lets you quickly build prospect lists directly on LinkedIn To learn more check out the press release below or visit Trender.ai. To really learn more, sign up now for your free account. Happy selling!