protect human relevance — building infinite story capture
Dallas, TX
Joined October 2020
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I spent a year pitching startups on video case studies. Every startup said yes. Every one of their customers said no.
Planned case studies go nowhere. And even if they do, they're forgotten a week after posting.
So I'm building a system that captures story continuously.
I noticed a startup hiring trend recently:
embedded content creator
Basically full-time video creatives
Here are the three I saw:
1 — Vori (Founding Video Producer)
2 — Comp AI (Lead Video Editor)
3 — Flip (Customer Content Marketing)
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The biggest mistake with B2B content:
ideating content rather than capturing what's already happening
Your startup is generating incredible story every day. Sales calls. Customer breakthroughs. Builder insights.
And none of it is being captured.
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Every biz I talk to wants video case studies.
What percent of projects actually get them?
Very small.
Why? Incentives are not aligned.
What does the customer get for their time & reputation?
Minimal upside, significant downside.
Anonymous case studies are the future.
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4 problems with B2B content:
1. boring content about company milestones (e.g. product releases)
2. 99% of engagement comes from employees & investors
3. companies hire agencies that produce a single video for $10k-$30k
4. singular videos don’t generate ROI, no consistency
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Stupid marketing question...
Why do companies only talk about themselves?
Who cares about your product? You, your employees, and your competitors.
None of those people are your customers.
Talk about your customers instead.
Their stories attract companies like them.
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Where does innovation come from?
It comes from an idea followed by 1M keystrokes.
This process isn't linear, and it can be quite ugly.
But what if the process could be dramatized, and convey the creative flow to an audience?
Inspired by @inkdrop_app
youtube.com/watch?v=u1ZHzLVX…
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I'm new to product engineering. GigSquad.app took me two months (~500 hours) to build with @figma, @nextjs, @tailwindcss.
Any tips for me?
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Today we launched GigSquad.app - a recruiting platform for peer collaboration! GigSquad enables people to source talent directly from communities, social networks, and in-person events. Gigs are spread organically through link-sharing and word-of-mouth referrals. Think Calendly, but for forming teams.
A “GigSquad” is a group of peers - with complementary skill sets - who collaborate on a project with one another. GigSquads build products and services, and sometimes even become startups. But GigSquads are not just for entrepreneurs and side-hustlers. Companies and Nonprofits use GigSquad to spin-up teams internally. GigSquad can even be used by family and friends to plan activities with each other.
To us, the Future of Work is project-based and powered by peer collaboration. We believe gigs will become more common than jobs, and projects mightier than companies. But achieving this requires better coordination with others, and raising the bar on what we think is possible with self-employment. Joining forces with each other will enable us to do more impactful things.
That’s why we built GigSquad - to help people partner with, and launch gigs, with other talented humans.
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I connected a GPT to my real-time database of 6000 startup jobs.
✅ connects product people with job opportunities at startups shaping the future.
✅ encourages product people to "start with why"
✅ suggests jobs aligned with your values and experience
chat.openai.com/g/g-pLhsx59n…
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Designers need to think entrepreneurially like this to get 🔥 jobs
How I would apply for this job:
1. Spend 1 hour watching the recent public board meetings on YouTube
2. Spend 3 hours designing something relevant to the company roadmap in Figma
3. An email or DM with the image embedded inline and some explanations to the design decisions I made
Would put you in the top ≈1% of applicants thus far!
This is the sort of thinking and effort that’s needed if you’re applying for an in-demand remote job available to everyone. There are only 1 or 2 spots, and there have been over 1,000 applicants thus far (including some very strong people, thank you for applying!)
TLDR: Show (don’t tell) that you can do the job to most likely get the job
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Travis Kassab retweeted
How I would apply for this job:
1. Spend 1 hour watching the recent public board meetings on YouTube
2. Spend 3 hours designing something relevant to the company roadmap in Figma
3. An email or DM with the image embedded inline and some explanations to the design decisions I made
Would put you in the top ≈1% of applicants thus far!
This is the sort of thinking and effort that’s needed if you’re applying for an in-demand remote job available to everyone. There are only 1 or 2 spots, and there have been over 1,000 applicants thus far (including some very strong people, thank you for applying!)
TLDR: Show (don’t tell) that you can do the job to most likely get the job
Gumroad is hiring product designers!
- $200/hr, no matter where you live
- Choose % you’d like as equity (0-80%)
- Work remotely, or from NYC
- No meetings besides one a quarter
Apply by DMing me a short origin story and a portfolio of some work you’ve shipped, including at least one URL.
You can also email me the above: sahil@gumroad.com
audio2insight summarizes user responses for each question in a discussion guide. You can also chat with, and ask questions of, your interview transcripts. It was built with #ux and #Marketing in mind. It's open-source and available on Github.
github.com/tmk1221/audio2ins…
UX Engineer Job Opportunity:
Design and build drone navigation systems.
Study drone pilots and build out real-time flight-mapping interfaces for them.
$160,000 - $240,000
jobs.lever.co/anduril/fae390…
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frameSmith automates company and product research. It was built with #VentureCapital, #ux, and #Marketing in mind. It's open-source and available on Github github.com/tmk1221/frameSmit…
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Looks like a cool position for those aspiring to be UX Designers in the US jobs.ibotta.com/jobs/interns…
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