In business since 1986, The Trade Group is a full-service event marketing company best known for its award-winning exhibit designs and event production.
Grapevine Texas
Joined June 2009
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One of the most exciting events we helped bring to life this year was the Ubisoft Rainbow Six Siege X launch. From immersive set design to a global livestream watched by fans around the world, it was a reminder of what’s possible when bold ideas meet the right partners.
Last Friday, we stepped away from the shop and celebrated the season together at Messina Hof in Downtown Grapevine. Grateful for this team and excited for what we'll build together in the year ahead.
If you can only offer branding and demos, you’ll blend into the background. You’ll lose the fight. You need an edge—something that stops people, pulls them into your space, and encourages them to interact with you.
That’s where gamification comes in.
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Exhibitors quite often shoot themselves in the foot before they’ve even entered the exhibition space. Here are the most common mistakes we see them make when preparing for their next show. hubs.li/Q03Vf6k40
Forget the pens and tote bags... we want the weirdest, coolest, most memorable trade show giveaway you've ever gotten. What stands out?
East Penn Manufacturing didn't just show their products at AAPEX - they showed their story. From how their batteries are made to what drives their company forward, every details in their booth connected back to who they are.
It is hard to believe 2026 is two months away. Whatever type of booth design you’re looking for, and whatever goal you’re looking to achieve, our expert team ensures unique and impactful brand experiences that connect you to your client.
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Bring your products to show in a powerful new way.
Heading into 2026, the booths that win will filter out swag-hunters and create moments that pull in the people who actually make buying decisions. Booths need to engage, not just attract.
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Notice the hanging sign playing homage to Colmet's legendary steel landscape edging? Colmet is transforming metal landscape edging in surprising new ways.
If you're at #hardscapes in Louisville, KY, be sure to stop by their booth (26048) to see for yourself.
Hidden costs can quietly drain your trade show budget. Here are five you can control, and how to plan smarter for your next show: hubs.li/Q03NgQD60
Morris Packaging is making big movies at Pack Expo!
Booth #SL13074 isn't just another stop on the floor - it's a bold, fresh design to get people talking about the future of sustainable packaging. That's what happens when you're #differentbydesign.
Small design mistakes can quietly kill booth performance. The good news? They're easy to fix once you know what to look for. Here are 7 common pitfalls (and how to avoid them): hubs.li/Q03KqZ440
You need to know the intricate differences between event management and production before you begin orchestrating your next corporate event. Read more: hubs.ly/Q03GnbBt0
A booth is a storytelling asset. This year at #Gamescom, Fate Trigger showed how a booth acts as a physical manifestation of the brand, allowing fans to interact with the digital world with their five senses.
Trade shows come with their own language - from I&D to rigging, drayage, and more. We put together a glossary of the most common terms so you can walk onto the show floor with confidence: hubs.li/Q03FRwMC0
From menu innovation to the latest in kitchen tech, the National Restaurant Association Show is where the foodservice industry gathers to shape what's next.
Here's everything you need to know about NRA show 2026: hubs.li/Q03DlGDk0
We're made up of people who are #differentbydesign
Last week, we celebrated team members who have reached incredible career milestones with TTG, recognizing the years of hard work, skill, and passion that make us who we are.
Here's to them, and to the many more wins ahead!
Charlotte Zilke, Sr. Director, Conventions, VAI: “If you're not on the floor at VERTICON 2026, you're out of the conversation. This is where operators, OEMs, suppliers, government officials, and competitors meet to shape the future of vertical aviation.”
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