Total Expert is the purpose-built customer engagement platform trusted by more than 200 financial enterprises.

Minneapolis, MN
Joined April 2013
Generic AI = generic results. Total Expert's AI Assistants are built to help lenders qualify, nurture, and hand off warm leads; build fully priced scenarios; and keep conversations moving. Email [email protected] to see them in action at Lending Tree Summit in Charlotte!
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Your next best deal isn't a purchased lead—it's sitting in the database you already own. Customer IQ flags tappable equity, refi windows, and purchase intent the moment they appear, so you get there before your competition does. See how 🔗👇
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From The Opening Act all the way to Closing Day, you won’t find a better trio than Polly, Tidalwave, and Total Expert! Together, we’re giving modern lenders everything they need to better understand every borrower, engage every opportunity, and streamline the loan process.
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What an incredible night at The Opening Act during MBA Annual! 🎸🎶 From live music and cold drinks to a packed house at Bub City, the energy was off the charts. Thank you to our partners Polly and Tidalwave, and to everyone who joined us for an unforgettable evening!
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Tonight's the night! 🎉 Our Opening Act party w/ @Polly + @Tidalwave kicks off at 5:30 PM. BBQ, cold drinks, live country music & Monday Night Football at Bub City on N. Clark St.  See you there! #MBAAnnual2026
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Turn a signal from your database into a personalized, priced conversation starter. That's what AI Scenario Assistant is built for. It monitors your contact database for opportunities and quickly drafts branded, priced presentations that a lender can send to customers immediately.
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Every day, someone in your database enters a refi window, hits an equity threshold, or has a life event that turns a long-term goal into a short-term need. Customer IQ flags who's ready and why, so you get there first. See how > totalexpert.pub/4hIq4wq
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Many lenders are using AI to do the same things they've always done, just a bit faster. In a conversation with @HousingWire, our Founder & CEO, @JoeWelu challenged the industry: stop wasting your technology investments on retrofitting old processes. #CustomerForLife #AIinLending
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We’re proud to be sponsoring next week’s Momentum Builder Live in Dallas!  Stop by our booth to:  - Test your skills (and luck) at our basketball challenge 🏀   - Score some extra swag 💎  - Learn how our AI Assistants + Customer IQ are helping loan officers put up MVP numbers
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Use discount code TE2026 for $100 off your event pass!
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In a conversation with @HousingWire, Total Expert Founder and CEO @JoeWelu explains why context has to come before personalization. Without a real understanding of where a customer is on their financial journey, even well-intentioned outreach can feel disconnected or irrelevant.
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