Topher Kohan - We will get by. We will survive

Never had posession.

all search engines use the same ranking formula: Rank = S + wQ. Where S = length normalized salience of the query to the document w = weight modifier Q = quality All of the "factors" we talk about influence one of these. SEOs focus too much on Pagerank - but that's only one part of Q here. Search engines don't know what is "quality" so they fake it with pagerank, navboost, clicks, and other metrics (like navigational searches) and a lot of machine learning. Salience (semantic relevance) is super overlooked in the industry, and the easiest for us to control. Our mental model of salience is still based on keyword density - and that's wrong. my stance is that our industry needs to understand and adapt to measuring semantic relevance - otherwise we're only focusing on literally half the ranking equation.

Trae Young will make the perfect Wizard. So hard to win with him. Short & slender, highest usage rates, takes/misses so many 3s, defensive liability. BUT … fun to watch, sells tickets, boosts local ratings.