Product designer and developer for growing SaaS companies. Better onboarding, branding, and design systems for companies scaling from $10k to $100k+ MRR.

The Netherlands
Joined May 2012
Progress bar animation I did for a golf course's onboarding flow.
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Learning and doing the things a senior designer doesn't want to do might just be your way in as a junior designer. In design communities online, I see so many UX designers who refuse to touch code 'because it is not their job'. Regardless of that being correct or not, the fact is that many companies now want you to code on top of your design work. It is where the market is going for product designers. You're fresh out of school and not yet set in your ways, which means you can fully embrace where all of this is going without having to let go of years of muscle memory. What does that mean in practice? Be involved in a PR (or two) per month and deliver your design in a developer-friendly manner. Or even build it yourself. There are enough (AI) tools available to help you on your way. That being said, there's a downside to it, too. Skipping Figma or any other canvas tool is a bad idea. To fully understand what you're designing for, you need to be a critical thinker and deeply care about your work. That's only possible when you're in the trenches doing the work... yourself. Build the thing you design and care about it. Care about it more than anyone else. AI-assisted but never fully AI-generated. I think that's your way in as a junior designer.
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This is just one of the things @mrtylerwhite and I discuss on the latest episode of the Design Table Podcast. In it, we cover a recent newsletter by Tom Scott. Watch more about that in the full episode on YouTube - youtube.com/watch?v=531QY4q3…
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One thing were AI is really helpful is in creating little test environments for you to fine-tune your interactions. This one's for a client where I wanted to fine-tune the timing of a button's hover state animation. You put the current button's styling into Claude (Code), explain what you're trying to do, and how you'd like to be able to drag around certain values. Within seconds, you have your test environment up and running. You can just do things now. Toggles and all.
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Designers want ‘UX’ to have a seat at the table. Yet, all we do is fight about what tool is best. Canvas vs. code, Webflow vs. Framer. Figma vs. whatever. If we as a profession want to be taken more seriously, we have to zoom out and discuss the bigger picture. Real UX talk about how it works and where it needs to change in today’s AI wave, for example. But also; - How to think through edge cases in our work (if you want to keep with tools, but better); - figure out to what degree designers should touch code (if at all); - and what else we can do to stand out when each tool does more or less the same thing. If you want to stand out as a designer, talk about what you have to offer outside of the tools you use. No more ‘Figma is [clickbait-y thing]’.
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@mrtylerwhite and I share what work outside of Figma looks like for us in the latest episode of Design Table Podcast. Take a look here - youtube.com/watch?v=19j9zzqC…
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The tools you use to build a product design portfolio don’t matter as much as some make you believe. We designers fight way too much about what the ‘best’ portfolio tool is. We talk about Framer vs. Webflow, Codex vs. Claude, and no-code vs. code. Discusions like these are almost always a waste of time. I’ve had conversations with designers who were insecure about their WordPress or Squarespace portfolio. They always mention social media discussions as the main reason for their insecurity. “Shouldn’t I use Framer? Or Claude? I’ve read that it is better to use those tools…” This literally happened on a coaching call just last week. Here are two better questions to ask yourself. First up; can you design the portfolio you have in mind using the tools you already know? Answering ‘yes’ here means it is perfectly fine to keep using the same tools. It doesn’t matter if it is WordPress, Framer, or something else. Just go and build that portfolio. Next; do you want to sell design projects using a specific (no code) tool? For example, I’m a Webflow certified partner and maintain Webflow websites for multiple clients. Because of that, it makes sense for me to have a portfolio website built on Webflow. It is my ‘first project’ and a great showcase for potential clients. But that doesn’t mean one’s better than the other. Choosing the ‘right’ tool here is just a good business practice. You could do the same for WordPress or Framer templates.
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@mrtylerwhite and I discuss the above and more in this week’s Design Table Podcast episode. Super useful for people who feel stuck or insecure in their portfolio building journey. Take a look here: youtube.com/watch?v=Cua5FYNO…
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Some of the best I’ve worked with do not have an online portfolio or a following. Only way we know they’re great is because we see it happen in real time and we tell others.
Then how would anyone know that they’re the best?
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Whenever a new (design) tool comes along, we tend to think it will be the new standard for everything we do all the time. In reality, it is far more likely to be another tool in our toolbox. Cursor’s visual editor is a great example. I tried it for two projects this week and it works quite well, but not every time. Not because the tool is bad, but because different situations require different tools. - Redesigning a hero section component used for all blog posts on a marketing website. Works well. It understands that changes needed to be made to the component and not the page itself. - Refactoring how colors are set up in a codebase; this is a lot of under-the-hood work that happens inside and outside of code. I set up a demo page where I could see examples of the colors in action, but this felt like a workaround. - Building an ‘invite and earn‘ flow for a medical SaaS. There’s too much going on to just drag and drop in the visual editor. Those final two items still where AI-assisted where it made sense, but just not in a visual code editor.
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If you've sent out 100 job applications and haven't heard back, something's broken. Stop applying and double-check the fundamentals: - Are you looking at the ‘right’ jobs? (Type, location, industry, experience) - Is your resume ATS-proof and human-friendly? - Does your portfolio focus on the reasons people would hire you? There’s more, but the above should help you get more interviews already.
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Scheduled four weeks of Design Table Podcast episodes so I can enjoy the holidays and my Christmas break offline. Some cool episodes coming up! - Something on how recruiters and designers can become friends - How to succeed in 2026 - How 2025 wasn't that different ...and more!
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Three actionable takeaways from a recent UX coaching call with a mid-level visual designer looking to move into UX. 1. Building a strong UX case study starts with a one‑sentence story: who you worked for, what you did, and what changed (“as a result…”). 2. Always translate design work into outcomes non‑designers care about: time saved, fewer errors, faster delivery, better consistency, or lower risk. 3. Job interview performance improves a lot when you have systems in place to analyse how you did. Start with transcribing remote interviews.
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Built a consultancy firm's logo as a website page loader, both the design and code. Lots of websites use generic spinners without any connection. This loader makes the website feel premium from the start. My favorite bit? The subtle details when the logo moves away. It makes all the difference.
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“We did [fill in] without Figma” isn’t the achievement you think it is. At the same time, "I can do anything imaginable ever in Figma" also isn't the achievement you think it is.
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Started onboarding design projects for three large software products in the last few weeks. The issues are clear: - Wanting to show off too much at once - Selling the product inside the product - Rough dashboard landings The fix? Get users to their quickest win. The rest comes later.
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To designers feeling overwhelmed by the 2025 chaos... don't. Most of it is just social media talking. Just like the start of 2025, Figma’s still the go-to design tool. They’ve added some useful (AI) features you can do most of your work with. Add a LLM of your choice, perhaps an image generator , and a ton of curiosity. You’re set for 2026.
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Things not to do as a designer in 2026: - Share ‘A or B’ engagement bait posts - Resist the fact that designers ‘can’ code - Ask for feedback without providing context - Get stuck on ‘which tool is best’ discussions Things to do instead: - Ask a designer you look up to for a meeting. Do this once a week. You’ll learn a ton. - Aim your content at hiring managers and potential clients instead of designers. - Pick one design tool, one website builder, and stick to it. - Make your case studies 30% shorter. This will make a big difference.
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Just wrapped up a UX coaching program for a product designer looking to get a better job in 2026. Here's what we did and why. 1️⃣ Creating single sentence summaries for all case studies. This helps to get to the core of your work and to better memorize for interviews. It will also be the start of rewriting the case studies. 2️⃣ Job interview roleplay to see how the summaries helped and discover gaps in the designer’s presentation and interview strategy. 3️⃣ Website structure and case study improvements. We’re not removing anything but rather highlight the relevant parts of the portfolio. Those single sentence summaries from session 1 helped massively. All of the above helps the designer present himself way better, both online and during interviews. He’ll be set up very well for 2026.
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Custom icon set. Hand-drawn, on-brand, and delightful.
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