Tom Gunson (@TomGunson)

New from @sengineland: Leverage first-party data for a winning CRM strategy by Cynthia Ramsaran ift.tt/4clHu62 #seo

Come in first with first-party data: How marketers use it to win in SEO

Future-proof your marketing with first-party data. Learn how to collect, activate, and scale customer insights while staying privacy-compliant.

Tom Gunson · May 23, 2023 · 7:06 PM UTC

New from @sengineland: Google Bard adds images in responses ift.tt/Le8dClI #seo

Google Bard adds images in responses

Bard now includes Google Search images for visual responses. You can also ask Bard for images. Each image will be accompanied by its source.

Tom Gunson · May 23, 2023 · 6:06 PM UTC

New from @sengineland: Google Ads adds 2 new campaign types: Video views, demand gen ift.tt/Ums6aMj #seo

Google Ads adds 2 new campaign types: Video views, demand gen

Advertisers will have new video-first campaign types at their disposal, Video view campaigns and lead gen campaigns.

Tom Gunson · May 23, 2023 · 5:06 PM UTC

New from @sengineland: Google Marketing Live 2023: Everything you need to know ift.tt/PHEh4ND #seo

Google Marketing Live 2023: Everything you need to know

Here's a recap of all the Ads and marketing news from Google's annual event, including lots of generative AI, new features and insights.

Tom Gunson · May 23, 2023 · 5:06 PM UTC

New from @sengineland: Google launches new topic authority system to better surface news content ift.tt/8IO3pgy #seo

Google announces new topic authority system to better surface news content

Google said this will help with newsy queries in specialized topic areas, such as health, politics, or finance.

Tom Gunson · May 23, 2023 · 5:06 PM UTC

New from @sengineland: 7 new Google Ads features include Brand restrictions in broad match, AI in Smart Bidding ift.tt/PHmrCLY #seo

7 new Google Ads features include Brand restrictions in broad match, AI in Smart Bidding

More Google Ads improvements include top search categories for RSAs, campaign prefils, new tools for Ads Creative Studio and new insights.

Tom Gunson · May 23, 2023 · 4:07 PM UTC

New from @sengineland: Google Product Studio brings AI-generated images to advertisers ift.tt/BNsP8XV #seo

Google Product Studio brings AI-generated images to advertisers

This new Google tool will help merchants punch up existing product images into alternate creative using Google AI.

Tom Gunson · May 23, 2023 · 4:07 PM UTC

New from @sengineland: Google Ads lets you create campaigns using conversational AI ift.tt/EM2OWDX #seo

Tom Gunson · May 23, 2023 · 4:07 PM UTC

New from @sengineland: Google Ads will create AI-powered assets that target search queries ift.tt/8geuEIW #seo

Google Ads will create AI-powered assets that target search queries

Automatically created assets will now have the ability to leverage query-based generative AI at the campaign level.

Tom Gunson · May 23, 2023 · 4:07 PM UTC

New from @sengineland: Google Search Generative Experience integrates Search, Shopping ads ift.tt/wpOuLY7 #seo

Tom Gunson · May 23, 2023 · 4:07 PM UTC

New from @sengineland: Google: Merchant Center Next to replace Merchant Center ift.tt/7rszH3t #seo

Google: Merchant Center Next to replace Merchant Center

By 2024, Merchant Center Next will automatically be pulling in products, pricing, imagery and more from your website.

Tom Gunson · May 23, 2023 · 4:07 PM UTC

New from @sengineland: Google PMax adds generative AI to create text assets, images ift.tt/03d56tJ #seo

Tom Gunson · May 23, 2023 · 4:07 PM UTC

New from @sengineland: Bing to be default search engine on Open AI’s ChatGPT ift.tt/0EfXTkc #seo

Bing to be default search engine on Open AI's ChatGPT

ChatGPT Plus subscribers will have access to Bing Search today and it will expand to more users in the future.

Tom Gunson · May 23, 2023 · 3:06 PM UTC

New from @sengineland: Super Early Bird rates expire this Friday… enter the Search Engine Land Awards now! ift.tt/jLXRfyT #seo

Tom Gunson · May 23, 2023 · 12:58 PM UTC

New from @seroundtable Google Rich Results Test Tool Gains Brings Back Code Button ift.tt/pwX3LMY #seo

Google Rich Results Test Tool Adds Edit Code Button

Google has added back the edit code button to the Rich Results Test tool. Ryan Levering from Google posted this news on Mastodon saying, "Excited for this new button in Rich Results Test that makes...

Tom Gunson · May 23, 2023 · 12:58 PM UTC

New from @seroundtable Bing Search Tests Blue Highlighted Text In AI Chat Answers Within Search ift.tt/3xiO2ND #seo

Microsoft Bing Search Tests Blue Highlighted Text In AI Chat Answers

Microsoft Bing is testing highlighting portions of the AI chat answer in blue, the one embedded in the Bing Search results. Bing Search started to test embedding its Bing Chat AI answers into the...

Tom Gunson · May 23, 2023 · 12:58 PM UTC

New from @seroundtable Google Featured Snippets Puts Vertical Lines Between Answer & Images ift.tt/koS6ysM #seo

Google Featured Snippets Adds Vertical Lines Between Answer & Images

Google now shows vertical lines between the featured snippet text and the featured snippet images. This is on the full-width featured snippet, which has a horizontal line below the featured snippet,...

Tom Gunson · May 23, 2023 · 12:58 PM UTC

New from @seroundtable Google Tests Services Button First In Local & Map Search Results ift.tt/UYyIbFk #seo

Google Testing Services Button First In Local & Map Search Results

Google seems to be testing displaying the "services" button as the first action button in the local and maps search result listings. Usually, the first action buttons would be the call button, the...

Tom Gunson · May 23, 2023 · 12:07 PM UTC

New from @sengineland: How to land 1,830 ranking positions with only one article ift.tt/3TqtAxf #seo

How to rank higher on Google (even if you’re just getting started)

Want to boost your Google rankings? Learn key SEO tactics to improve visibility, drive traffic, and climb search results with this step-by-step guide.

Tom Gunson · May 23, 2023 · 11:57 AM UTC

New from @seroundtable Google Site Names Now Supported On Subdomains On Mobile Devices ift.tt/K2SQ8Zw #seo

Google Site Names Now Supported On Subdomains

Google now supports the site names feature on subdomains, Google said subdomains on mobile devices is supported. Site names are still not supported on the subdirectory level.