I actually sent a proposal to @LagosLifeApp and @Shalom_HeyEliy last week with this exact idea in mind. I've also pitched it to @DanfoRun. It's not enough for brands to simply place ads inside games. What if we reimagined advertising altogether? What if brands became part of the experience? In-game collectibles that unlock real-life rewards, brand quests, tokens for purchases, exclusive offers, and campaigns that give players a reason to engage beyond seeing an ad. For my butter brand, imagine a TSL Butter Hunt, Players find hidden butter jars in the game, with rare finds unlocking in-game rewards. Complete the hunt and unlock 10% off a real-life order from The Sunday Larder. Now imagine what this could look like for other brands, too. The product itself becomes part of the game, and the game becomes a way for people to discover and engage with brands beyond traditional advertising. The games get engagement, brands get potential customers, and players get rewarded. Everybody has a reason to participate. Advertising shouldn't just interrupt the experience. It should become part of the game. I'm open to more discussions, I do have more ideas