She was a candidate to lead Levi’s. Then she started tweeting

Before 2020, Jennifer Sey, a top executive at Levi Strauss & Co, barely used social media. Two years later, Sey was out of a job, in part,she says, because of her activity on Twitter.

Where Do Marketers Draw the Line Between Efficiency and Effectiveness?

Balancing efficiency and effectiveness is a cornerstone to successful marketing and no easy feat. Here we explore how to get it done.

Alan Kohler: Facebook’s big, fat messy faceplant fills it with regrets

Treasurer Josh Frydenberg and Facebook CEO Mark Zuckerberg, and their staff, apparently spent the weekend negotiating things.

The Best Times to Post on Social Media in 2021 and Beyond [Infographic]

Posting at high engagement times can help boost your social media performance - take a look at these insights.

Five marketing skills that became more important in 2020

CPG marketers roll the dice on new experiments amid data upheaval

In a quest to get closer to customers through data, brands are asserting their independence from walled gardens by recentering on owned experiences.

7 Webinar Benefits for Marketers | Demio Blog

The biggest benefits of hosting webinars include engaging your audience, generating leads, nurturing leads and building thought leadership.

Digital Marketing Archives

Read our thought leadership articles on best practices to stay up to date on digital marketing trends in 2026.

Text messaging is the most effective marketing channel most retail brands aren't using

More than 50% of consumers said they want to text with their favorite brands.

4 Questions to Ask Yourself to Make Sure Your Brand Is Resonating

It's essential to take something customers care about and make it the epicenter of your company's purpose.

Marketing needs a culture of creativity

Marketers need to deploy creativity against strategic opportunities, a broad audience and balancing long-term and sales-generating activity.