"As the audio #advertising market continues to grow, #brands are not only investing in #podcasts but in conversational smart speaker campaigns, which can drive a 24% increase in positive emotional responses from listeners." corp.smartbrief.com/original…

A report by Retail TouchPoints showed that 83% of Millennials take a value-based approach to shopping. To do this our advice is to be authentic & highlight your values when marketing your products or services. People don't just care about what you do, they care about who you are.

As we head into a #recession many companies are proactively reducing spending. However, the #marketing budget shouldn't be on the chopping block. Companies who invested in marketing + media spend during recessions realize value and #ROI in the long-term. marketingdive.com/news/marke…

When we think of social media, we have a tendency to think about social networking sites like @LinkedIn, @Meta, and @Twitter, but social media goes well beyond social networking. Here's a few ways to engage your target audience in the virtual landscape. sproutsocial.com/insights/ty…

We’re loving the creative ways brands are engaging with social trends to meet audiences where they are and make them feel seen. Want to iron out your strategy? Head over to our website and get in touch today. adage.com/article/digital-ma… adage.com/live-blog/how-bran…

Deborah Garry, founder and CEO of BBG&G Advertising, Inc., leads an award-winning marketing #communications and #creative team. We are proud to have Debbe as a part of the Titanium collective! Check out her full story on our blog: titaniumww.com/blog/titanium…

Titanium is the first collective of certified diverse creative agencies to hit the market. Not only are we diverse makers of movement, we empower our clients to do the same and to get it right. forbes.com/sites/forbescoach…

The power of influencers lies in the fact that they help reach people where they are: consumers aren't consciously looking to consume, they're looking for experiences. Ready to get started with influencer marketing? We're here to help. marketingdive.com/trendline/…

"A nearly 8% jump in #retail sales year over year would usually be good news for the industry, but this report requires a specialized lens: Higher prices mean #consumers are spending more, but getting less." retaildive.com/news/retail-s…

Johnson & Johnson’s ACUVUE team brought their #vision to life during this year’s AOA #Optometry Meeting in Chicago. We are proud to have been a part of the journey! Here’s to helping people see better, connect better, and live better.

#Advertising trends in the summer of 2022 are all about meeting consumers where they are, including audio ads, in-game advertising, and the Metaverse. Want to learn more about where your target audience is and how to reach them? We're here to help! socialmediatoday.com/spons/t…

Times of recession are naturally met with the need to reprioritize and reallocate budget and resources. While realigning it's important to keep #DEI top of mind. Remember: even more than doing good and feeling good, DEI is good for business. fastcompany.com/90765485/how… @FastCompany

With the looming deprecation of cookies in 2023, #brands are determining how to best reach the right consumers, at the right place and the right time. The key to getting this right: developing first-party #data acquisition. #marketing #advertising marketingdive.com/trendline/…

As the makers of movement we're also trailblazers for change. Part of that change is being intentional about the language we use. Why do words matter? While there are things we can do to avoid conscious bias, a lot of language is unconsciously biased. forbes.com/sites/teresahopke…

Jay Needham is currently the Brand Director for Tequila Cazadores at @BACARDI. During this Titanium Industry Pioneers interview we had the opportunity to speak with Jay about how Bacardi is celebrating Pride and his advice on how to be a supportive ally. titaniumww.com/blog/creativi…

We’re so proud to share our recent feature in @adage that highlights our ongoing collaboration with @Pernod_Ricard and @1964agency🍾 Working alongside some inspiring partners in our space, we’re creating lasting change for Pernod Ricard.

For this month's Titanium Industry Pioneers, we got a complete download from David Ricciardi, founding member of Titanium Worldwide and the Founder and CEO of Proximo. titaniumww.com/blog/titanium…

During this Titanium Industry Pioneer chat we spoke with Keith Douglas, Titanium advisor and Founder and CEO of KD&CO Advisors. We covered everything from #Pride 2022 to how brands can get #representation and #inclusion right. titaniumww.com/blog/purpose-…

Celebrating freedom today and everyday. #Juneteenth2022

This just in: FINA, the global governance body for swimming, effectively banned #transgender women from participating in high-level women’s swimming events, ramping up an already heated debate over transgender #inclusion in sports. morningbrew.com/daily/storie… morningbrew.com/daily/storie…