Friendly Thug

We’re closing in on 300 Lebanon Momints minted. Every Momint builds real courts, funds local builders, and leaves hope where it’s needed most. If you mint, your X handle will be etched next to the court forever. 200 Left, mint yours at three.okay.xyz/momint/lebano…

I’m loving steering Okay as the sole founder—acting more on instinct and communicating freely without inhibition. Our community has been enjoying my regular WIP updates on Discord. Some suggested sharing them here for all to see, so you can blame them for the incoming wall of text: WIP + rambling thoughts below: 1. 3D Bears Update: The final update for 3D Bears will be available for download shortly. We’ve fine-tuned the physical proportions of the bears and are preparing releases with Portals and Nifty Island. Although the 3D PFP art has received much love and continues to do so, the models have seen limited use. Upon reflection, I realise that expecting non-artistic community members (who form the majority of any web3 community) to create using IP in unrealisitc. Many of us, myself included, lack the skills, talent, or time to produce illustrations or animations with our digital assets. Continuing down this path will restrict communities to merely being fans of the IP, rather than co-creators. Given that web3 thrives on collaborative building, confining content creation to just art will hinder brand growth and lead to frustration among holders. There is limited impact in just rallying around with 500 fans; it lacks the community magic. However, empowering 500 creators will be transformative. This is why I am incredibly bullish on about adopting @dadaisokay's new brand and GTM content strategy for weareokay on IG. Expect more updates on this later in the month. 2. Apparel Update: Our entire apparel inventory is finally in our warehouses across the US and ready for dispatch. We’ve integrated our collector and loyalty platform, Three, with Shopify, enabling varying discounts for all holders, reflecting our new approach of engaging with community as co-creators and not as fans. We’re targeting an internal launch by mid-September, with the website expected to re-open around that date. At launch, expect 6 new t-shirt designs, 2 hoodies, 3 caps, and a gorgeous pin—all part of what we’re dubbing ‘The Trial Collection,’ available in limited quantities. Additionally, we’ve gifted the full collection to holders who’ve unlocked the un/holy grail for early testing and feedback. The responses we’ve received so far are encouraging. Looking ahead, we’re crafting a new jersey, breathing life into a couple of windbreakers, and experimenting with headwear options inspired by both the Bears and Dawgs collections. Sneak peeks in a months’ time. 3. Gold Coin Update: The first gold coin has finally been dispatched within Australia. Remaining international orders will rapidly follow suit in the coming weeks. I share your frustration regarding these delays, but I’m pleased to report that everything is now on track. 4. Three Platform Updates: In the coming two weeks, expect several exciting developments on Three: • Ticket System Overhaul: Shoutout to one of our dog maxi grail holders for flagging an issue with receiving too many tickets making Three unfair for smaller collectors. After a year of testing and evaluations, we’re adjusting the ticketing system to ensure fairness for both large and small holders. • Raffle System Update: We’re refining our raffle mechanics to include capped, fixed, and standard options, aiming for a more equitable experience across the board. • Insta Streak Goes Public: Currently, about 40 holders are beta-testing the Insta Streak feature, and the feedback has been overwhelmingly positive. We’re ready to roll this out to everyone soon. • Mission Module Launch: Alongside the general release, we’re introducing our first trial mission with rewards beyond tickets. This new feature aligns with our broader brand strategy for apparel, shifting our perspective on community from fans to co-creators. 5. IG Content Update: For @okaybears, while our initial reel hit 1.7 million views, subsequent releases have been inconsistent. We’re honing our strategy to more consistently reach six or seven-figure views. It’s clear we need to improve here, and we’re actively refining our approach to content. @okaydawgs: The first few reels will start rolling out on the okaydawgs IG. Over the past two months, we’ve refined our production line, allowing us to boost our output without additional resources. Our art team has mastered efficiency in our new style. Dawgs will have a different tone of voice, something the overall Okay brand has been severely lacking. Here’s some sketches below. Catch you in The Fountain (Discord). Peace, WAGBO, etc.