GraphQL commerce infrastructure for complex B2B, DTC and multi-market stores. We share implementation details, edge cases and build notes.
Joined April 2026
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You can get an ecommerce site started with a single AI prompt.
Use Claude Code, Codex or ChatGPT Work with local access. The store setup is free.
Follow us and reply "STORE". We'll DM you the prompt.
#ecommerce
Have products to sell but no online shop?
We’ll build one with you for free, using your branding and products on Thor Commerce.
We want more people using the software.
What do you sell?
Your store data shouldn't need a data team.
Meet Thor Analytics, live in Thor Commerce ⚡
📊 Sales, orders and AOV vs last period
🧩 Drag and resize your own dashboard
✨ Ask Odin, get a chart
Ask. Visualize. Ship.
thorcommerce.io
Show us the hardest ecommerce build you’ve shipped.
We want to meet agencies and freelance developers interested in building on Thor Commerce.
You keep the client and implementation work. We provide the platform and support.
Drop a link. We’ll look at every one.
AI can make powerful commerce platforms easier to use.
With the Thor Commerce plugin for ChatGPT, you can ask questions about your data, describe what you want to achieve, and let the agent take action directly in Thor.
See it in action 👇
Claude plugin coming soon.
Monthly GMV processed through Thor has grown nearly 10× since April 🚀
More customers, more orders and more businesses running their commerce on Thor every month.
We’re still early, but the curve is exciting.
More on the growth 👇
thorcommerce.io/blog/monthly…
Productrise compared 2M+ listings across Google Search and AI Mode.
Only 0.8% of the products overlapped.
Check your bestsellers in both. Ranking in Shopping tells you almost nothing about AI Mode.
RFC 10008 made `QUERY` official in June. The GraphQL-over-HTTP proposal is open now.
A safe, idempotent request with a body is a very good fit for GraphQL.
Adoption will probably begin with a long list of proxies and CDNs that need teaching.
The HTTP `QUERY` verb is coming to GraphQL.
QUERY is like post but for idempotent, cacheable requests. It's a perfect match!
github.com/graphql/graphql-o…
Tie an idempotency key to the request body.
Store:
key + requestHash + response
If the same key arrives with a different payload, return a conflict. Replaying the old response can confirm an operation the server never performed.
Useful GraphQL load-test assertion:
resolverCalls <= expectedResolvers
Response-time tests can pass while one new field quietly adds 50 database queries. Counting resolver calls makes the regression fail in CI.
Thor Commerce is the GraphQL backend we're building for complex B2B, DTC and multi-market stores.
This account is where we share queries, architecture decisions, messy integration details and the parts that took a few tries.
Protein coffee sales rose 507% over the past year while traditional protein shakes fell 40%
That is quite a swing for one year. Beverage buyers must be rewriting a few forecasts.
ALT Two illustrated panels compare year-over-year sales changes: protein coffee increased 507%, while traditional protein shakes decreased 40%.
Commerce complexity tends to show up one piece at a time.
Pricing logic leaks into the frontend. Inventory rules fork by channel. Promotions start behaving differently at checkout.
None of those workarounds looks expensive on its own. Keeping them consistent is.